Visa Expands Stablecoin Push to EMEA With Yellow Card Partnership

Visa Inc. is broadening its stablecoin programme from initial pilots in the United States and Asia-Pacific to Central and Eastern Europe, the Middle East and Africa, underscoring the card network’s view that digital tokens will play a growing role in global money movement.

Visa Inc. is broadening its stablecoin programme from initial pilots in the United States and Asia-Pacific to Central and Eastern Europe, the Middle East and Africa, underscoring the card network’s view that digital tokens will play a growing role in global money movement.

As part of the rollout, Visa has entered a strategic partnership with Yellow Card, a pan-African cryptocurrency exchange operating in more than 20 countries. The companies said they will test stablecoin-denominated cross-border payments, liquidity provision and corporate treasury services aimed at lowering transaction costs and speeding settlement times for businesses and consumers.

Visa, which handled about US$16 trillion in payment volume over the past year, said “every institution” should develop a crypto strategy, signalling that the world’s largest card network intends to integrate blockchain-based rails more deeply into its core services.

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Source: https://thedefiant.io/news/tradfi-and-fintech/visa-expands-stablecoin-push-to-emea-yellow-card-partnership-66abdfd3