VeChain Introduces ‘Build Your Body’ at UFC 317

BYB, Powered by VeChain’s ‘VeBetter’ Ecosystem, to be Unveiled at UFC 317 during UFC International Fight Week, aiming to Tokenize Workouts and Offer Real-time Rewards for Healthy Living.

VeChain, a blockchain platform focused on real-world utility, welcomes the launch of ‘Build Your Body’ (BYB) – a decentralized application powered by the VeBetter platform, due to be unveiled to fans at UFC 317 during UFC International Fight Week. The wellness-focused initiative aims to reward users for engaging in physical activity, promoting a healthier lifestyle through token-based incentives.

The BYB app runs on the VeBetter ecosystem and enables users to earn rewards in the form of B3TR tokens by completing workouts, setting fitness goals, and maintaining consistent activity levels. The idea behind the initiative is to transform everyday efforts related to health and wellness into measurable, blockchain-recorded outcomes. In its own words, “Using BYB – it pays to Work Out”.

While the use of blockchain in finance and asset tokenization has become standard in the industry, VeChain’s focus in this case is on behavioral incentives—specifically, encouraging habits that contribute to individual and collective well-being – one of the UN’s 17 sustainability objectives. This launch follows VeChain’s broader mission of making sustainable and healthy behaviors more accessible and engaging through technology.

“VeChain champions sustainability in all its forms — and that includes health and wellbeing”, said Sunny Lu, Founder and CEO of VeChain. “UFC’s global reach and commitment to athletic excellence makes them the perfect partner to demonstrate how blockchain can transform everyday activities into rewarding experiences. We’re thrilled to build on the UFC’s ongoing support of VeBetter through this app to give UFC’s massive global audience a concrete way to live healthier, more sustainable lives.”

The launch sees BYB join a roster of applications in the VeBetter ecosystem – a platform that aims to become a Web3 app store rewarding users for various kinds of sustainability-related activities, from recycling, to eating healthily, and even driving Tesla EVs. To date, over 20 million actions have been tracked across the VeBetter ecosystem, with roughly $11 million in incentives distributed through its various apps. BYB represents another next step in that evolution—shifting the focus to personal wellness.

Importantly, BYB has been designed to be user-friendly, even for those unfamiliar with cryptocurrency, allowing users to participate without needing blockchain knowledge through features such as social log-ins. With a simple sign-up process and easy access via mobile devices, BYB hopes to lower the barrier to entry and reach UFC’s global fanbase of over 700 million people, driving a new frontier for adoption.

In addition to rewards, the platform includes social and community features, such as international fitness challenges and shared goal tracking. These features are intended to cultivate friendly competition, motivation, and long-term engagement.

“Traditional corporate wellness initiatives have failed because they didn’t adequately incentivize consumers to change their behaviors,” added Lu. “By tokenizing these behaviors, we’re creating a self-sustaining ecosystem where healthy choices generate real rewards, businesses gain engaged communities, and society benefits from a healthier population. It’s blockchain solving real problems for real people.”

This announcement follows VeChain’s recent announcement about Dana White joining the Foundation as an advisor, as well as a new partnership with the environmental nonprofit 4Ocean, which committed to removing 300,000 pounds of waste from oceans annually. Together, these collaborations reflect VeChain’s broader commitment to initiatives that combine blockchain with real-world impact.

For more information, visit the VeChain Official Website, VeBetter Official Website, or follow VeChain on X.

About VeChain

VeChain is a pioneer in blockchain-powered sustainability solutions. Built on this foundation, the VeBetter ecosystem leverages decentralized applications (dApps) to drive sustainability, rewarding users—from individuals to enterprises and institutions—with B3TR tokens for their impactful actions. By incentivizing sustainable choices, VeBetter fosters long-term behavioral change, creating a lasting positive impact on society.
For more information, please visit the Official Website.