Upland signs multi-year partnership with FIFA

FIFA and Upland have agreed a multi-year partnership beginning with the 2022 World Cup in Qatar.

The partnership

The partnership between FIFA and Upland was announced on Wednesday, and will begin with this year’s World Cup in Qatar. This is a first of its kind partnership that will enable football fans from around the world to take part in a gamified Web3 metaverse experience.

The agreement will allow the Upland community together with football fans worldwide to collect FIFA digital assets which will include video highlights from the games.

Education

Educating fans on the possibilities of Web3 is one of the main thrusts of the partnership. A broad range of activities will be hosted on the Upland platform to this end, and will take place as tournaments happen. The activities will educate the fans as they support their national football teams.

The Upland platform currently has the largest metaverse which is mapped to the real world, and has more than 3 million registered accounts. 

Collections

A replica of the 80,000 seat Lusail stadium in Qatar will be added to the Upland metaverse. This will include a FIFA-branded village, shops, and showrooms which fans will be able to visit in Upland.

Fans will be able to complete collections which they can store in digital albums. The kinds of world cup football-related collectables will include the 32 country specific team crests, boots, shirts, logos, posters, and mascots.

The completion of collections will add to each fan’s score, and prizes will be awarded to the highest scores over the tournament, with one of the prizes being the actual Lusail stadium virtual property itself. 

One potentially highly prized digital asset that will be part of the core game is the various video highlights of the games. However, these will not be available via the Upland platform.

“A multi-touch Web3 experience”

Dirk Lueth, the Co-Founder, and Co-CEO of Upland had this to say on his company’s involvement with the FIFA World Cup in Qatar:

“No other world competition unites countries and people worldwide quite like the FIFA World Cup™. We’re excited to create a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism and community as the first of many opportunities in the future of FIFA World Cups™, where fans can now collect, own, and share a real moment in history.”

Prizes

As the football World Cup culminates with the final on 18 December 2022 and the winner becomes known, Upland will announce its first ever capital city for the winning nation and metaverse elements of the stadiums, shops, showrooms, and other properties will be given as prizes to the fans who managed to complete the most digital asset collections.

Upland is available to download free on IOS, Android, and Web.

Contact

Lindsay Anne Aamodt, Upland.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.