Upland Extends NFLPA Partnership for 4th Year, Boosting Fan Engagement in Web3

Upland, the prominent Web3 gaming company has recently announced the 4^th season of the effective collaboration with OneTeam Partners and NFL Player Association. Upland disclosed that its collaboration, which made it an NFLPA Licensee during the year 2022, continues breaking new ground regarding digital experiences and fan engagement.

Upland-Based NFLPA Legits Attains a Huge Success, Resulting in the Partnership’s Continuation

The Upland-based NFLPA Legits has resulted in substantial success, fortifying its status as a fan-favorite. With more than 850,000 items that above 27,000 players own, the engagement has seen great popularity. The 2023 season witnessed an enormous activity boost, with a forty-three percent spike in items bought year-over-year. Additionally, a seventy-two percent surge in the number of exclusive players gathering the NFLPA legits.

The expansion denotes the enthusiasm as well as the Upland community’s participation in the ecosystem of NFLPA Legits. It also points toward its role in pushing greater player engagement in the game. A big portion of Upland’s player base within the US makes it proud, celebrating the top patriotic sport of the nation via this collaboration. American football is deeply embedded in the culture of the country.

This provides the finest forum for Upland as it can immersively engage the US-based community. Moreover, it also invites the players from outside the US to feel American football’s excitement. As included in this collaboration, Upland is unveiling unique mechanisms parallel to thrilling features to develop the latest layers of rewards and engagement for the impending season.

These latest elements contribute to fan-favorite operations like exchanging as well as collecting Professional Football player Legits. Additionally, they can take part in new events to get rewards linked to Pro Athletes. Moreover, another element deals with running fan shops, permitting players to trade assets in the growing Web3 economy.

The Collaboration Keeps Providing Exclusive Opportunities to Fans to Link with Sports, Players, and Earn Rewards

Idan Zuckerman, Upland’s co-founder also commented on this development. The official expressed enthusiasm about this partnership’s continuation for a consecutive 4^th year. Getting the title of the NFLPA’s Licensee of the Year back in 2022 means a noteworthy achievement, Zuckerman added. As per Upland, the collaboration keeps delivering the latest opportunities to the fans to link with the rest of the sports and players they love apart from earning rewards and contributing to developing the biggest digital open economy.