Twitter CEO Elon Musk Announces Ad Revenue Share For Content Creators

• No more details beyond Musk’s tweet announcing today’s launch have been made public.
• The 51-year-old business magnate broke the news of the new initiative himself.

Twitter users who regularly provide content might now start to feel rewarded for their efforts. The new CEO of Twitter, Elon Musk, revealed on Friday that content producers would soon begin getting a cut of the income earned by advertising that appears in their reply threads.

No more details beyond Musk’s tweet announcing today’s launch have been made public. And it’s safe to assume that many of the inventors are now keeping their fingers crossed as they await word on the exact nature of their share. 

Following Other Popular Platforms

Right now, YouTube pays out to creators at a rate of 55% of gross income, whereas TikTok shares revenues evenly with its artists. Furthermore, what this means is that content creators whose threads get the most advertising on their answers will have an even greater chance of earning a share of the ad money. Musk said that only Twitter Blue Tick members would be eligible for revenue sharing.

Musk has been proposing new revenue-sharing arrangements for Twitter since the beginning of the year, but when and how these initiatives will be implemented remains unclear. In typical Musk fashion, the 51-year-old business magnate broke the news of the new initiative himself, far ahead of any official corporate announcement.

Moreover, the CEO of Tesla has recently advocated for a “Twitter Payments” feature as a means to diversify the company’s income away from advertising. While this functionality is still in the works, the social media business has already started applying for state licenses in the USA. The Dogecoin price has reacted positively to the news and is up 2% in the last 24 hours as per CMC at the time of writing.