The native token of the Trump-family-linked decentralized finance (DeFi) project, the World Liberty Financial (WLFI), started trading on Monday, according to a recent announcement, marking a major turning point from its non-transferable token phase to full tradability.
WLFI Opens For Trading
Binance was the first crypto exchange to list WLFI, offering traders pairs with USDC and USDT. The token also became tradable on Bybit, Upbit, and Bitget. America’s leading digital asset exchange, Coinbase, announced it would support WLFI on the Ethereum network, with trading set to kick off once “liquidity conditions are met.”
Less than three hours after the token went live on the centralized trading venues, CoinGecko ranked WLFI as the 30th biggest crypto, with a $7.5 billion market capitalization and $30 billion fully diluted valuation. The token is ahead of popular crypto assets like Monero, Polkadot, and PEPE. WLFI launched on three blockchains simultaneously: Ethereum, Binance Smart Chain, and Solana.
The token is currently changing hands for around $0.2478, already representing a massive return for early buyers who purchased it at $0.015 per token. That’s a gain of more than 1,500%.
As aforementioned, WLFI is the native token of World Liberty Financial, a decentralized finance (DeFi) platform launched in late 2024. The project is publicly backed by U.S. President Donald Trump and his family, including Donald Trump Jr. and Eric Trump.
 
While its utility has been kept purposefully ambiguous, the project promotes itself as a bridge between traditional-style financial products and on-chain rails. WLFI acts as World Liberty Financial’s governance token, giving holders voting power over protocols and strategic decisions.
“Big day — World Liberty Financial just launched the WLFI token,” Donald Trump Jr., the president’s eldest son, wrote on X. “This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team.”
Trump Family’s Controversial Crypto Ventures
The Trump family has been widely criticized by U.S. lawmakers and other observers for its crypto initiatives.
The family’s “financial stake in World Liberty Financial represents an unprecedented conflict of interest”, US senators Elizabeth Warren and Maxine Waters posited in a letter in April, adding that it created “an obvious incentive” for the Trump administration to push regulators including the U.S. Securities and Exchange Commission “to take positions favourable to cryptocurrency interests that directly benefit the president’s family”.
Beyond WLFI, the World Liberty Financial also debuted the USD1 stablecoin on both Ethereum and BNB Chain earlier this year, which is pegged to the price of the US dollar.
Source: https://zycrypto.com/trump-tied-world-liberty-financials-wlfi-token-starts-trading-on-leading-centralized-exchanges/