Trump Media Plans $3 Billion Cryptocurrency Investment – Coincu

Key Points:

  • TMTG plans to raise $3 billion for cryptocurrency investments.
  • Half of the funds, roughly $1.5 billion, will be used to purchase Bitcoin initially.
  • TMTG could become the seventh-largest Bitcoin holder among corporate entities.

Trump Media and Technology Group announced plans to raise $3 billion for cryptocurrency investments, including Bitcoin, ahead of the Bitcoin 2025 conference.

The move marks Trump’s increased engagement in the crypto sector, potentially influencing other companies to consider similar investments.

Market Impact as TMTG Targets Major Bitcoin Holdings

Trump Media, controlled by the Trump family, is looking to raise a significant $3 billion for investing in cryptocurrency, with a focus on Bitcoin. The company plans to achieve this through a mix of $2 billion in equity and $1 billion in convertible bonds. The announcement precedes the Bitcoin 2025 Conference, where Trump family members and advisors are expected to elucidate the crypto strategy employed. TMTG aims to deploy about half of the raised funds, totaling $1.5 billion, immediately towards acquiring Bitcoin. The remainder will be allocated opportunistically. If executed, this would elevate TMTG to the position of seventh-largest holder of Bitcoin among corporate entities. Market reactions have been mixed so far, yet many analysts view this as a notable indicator of increasing institutional interest. Notable figures such as Donald Trump Jr. and Eric Trump, slated to speak at the conference, underscore the plan’s weight.

Eric Trump, Executive Vice President, Trump Media and Technology Group, – ‘We believe in the potential of cryptocurrencies and are ready to capitalize on this momentum in the market.’

Market reactions have been mixed so far, yet many analysts view this as a notable indicator of increasing institutional interest.

Historical Context, Price Data, and Expert Insights

Did you know? The adoption strategy mirrors Michael Saylor’s model, whose firm amassed 580,250 BTC using similar financial maneuvers, propelling its market cap to over $100 billion.

Bitcoin (BTC) is currently priced at $109,261.08, with a market cap of 2.17 trillion USD, according to CoinMarketCap. Its trading volume in the past 24 hours reached 47.83 billion USD, experiencing a 1.53% price change. In recent months, Bitcoin has seen fluctuations of 15.77% over 30 days and 24.79% over 60 days. The Coincu research team highlights that TMTG’s move reflects a growing trend among corporations leveraging their balance sheets for Bitcoin investments. This approach aims to hedge against inflation and diversify corporate portfolios. Analysts predict that such transactions could accelerate regulatory frameworks and market acceptance of digital assets in the near future.

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Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 21:52 UTC on May 26, 2025. Source: CoinMarketCap

Analysts predict that such transactions could accelerate regulatory frameworks and market acceptance of digital assets in the near future.

Source: https://coincu.com/339934-trump-media-3-billion-bitcoin-investment/