Bitcoin, a financial asset increasingly central in the markets, is at the center of the proposal that is shaking the U.S. financial scene: the listing of an ETF by Trump Media & Technology Group.
Which promises to drastically expand the accessibility and tracking of the main cryptocurrencies.
The application submitted by NYSE for the amendment of its own rules addresses the growing interests of institutional investors towards Bitcoin and Ethereum, consolidating the beginning of a potential shift in the landscape of crypto ETFs.
Trump Media bets on the ETF: a new chapter for Bitcoin and Ethereum
The project ETF of Trump Media & Technology Group represents a bold step in the regulatory process of digital financial instruments.
NYSE has officially submitted a request to amend its rules, necessary to list the new product.
According to the documents filed by Trump Media in collaboration with Yorkville America, the Truth Social Bitcoin and Ethereum ETF intends to closely monitor the price of Bitcoin and Ethereum, two of the most capitalized cryptocurrencies on the market.
The proposal submitted to the competent authority provides for a well-defined composition: 75% Bitcoin and 25% Ethereum within the portfolio, offering investors diversified exposure to the growing dynamics of digital assets.
The stated goal is to facilitate orderly and transparent access to cryptocurrency investments, allowing a wider audience of participants to benefit from the price movements of the underlying assets.
The modification of the rules proposed by NYSE constitutes a fundamental piece in the approval process of ETFs in the United States.
The most relevant point lies in the need to adapt existing rules to include the listing of the ETF associated with cryptocurrencies, particularly Bitcoin and Ethereum.
The SEC office emphasizes, in fact, that the new regulations must be aimed at preventing fraudulent and manipulative acts, safeguarding the integrity of trading within the exchange.
The regulatory changes of type 19b-4 introduce an additional level of oversight to ensure that ETF shares are treated with the same rigor as traditional financial products.
However, the approval of these changes does not automatically imply the SEC’s green light for listing, but represents a preliminary and decisive phase of the process.
According to the announcement, the new rules aim to ensure that the ETF is traded according to strict criteria, comparable to those required for all other instruments listed on the NYSE.
As a result, the potential risks related to price manipulation and fraudulent activities are addressed from the early stages of the proposal.
Crypto.com key partner: custody, execution, and liquidity for Bitcoin
To support the new ETF, Crypto.com serves as the main custodian. The company will act not only as the depository of digital assets but also as the execution agent for trading operations and as a liquidity provider.
This triple role is essential to ensure the successful outcome of the product and provide investors with the necessary operational security.
- Custody: Crypto.com ensures the security of the Bitcoin and Ethereum associated with the ETF, minimizing the risk of losses or theft.
- Execution: Facilitates and speeds up purchase and sale operations, offering transparency on prices.
- Liquidity provision: Facilitates trading and ensures greater market efficiency, promoting a reduction in the spread between bid and ask.
The choice of a partner like Crypto.com represents a response to the growing demands for reliability and transparency from institutional and retail investors, who want to access the cryptocurrency market without fear through regulated vehicles like ETFs.
Despite the advancement of the regulatory process, the submission of the 19b-4 request by NYSE represents only one of the steps to reach the executive listing of the Trump Media ETF.
The SEC (Securities and Exchange Commission) is indeed required to evaluate every aspect of the product, from the methods of tracking the prices of Bitcoin and Ethereum to the standards of transparency and governance imposed on the operators involved.
The SEC reserves the right to approve or reject the proposal, and the submission of the rule change does not imply a guaranteed outcome.
However, the acceleration of the timeline suggests a growing interest from financial institutions in innovative products related to digital assets. The centrality of the regulatory procedure lies in transparency.
The market, in fact, requires strong guarantees on the management of the reference assets, particularly on Bitcoin, whose volatility makes stringent controls on price tracking and the integrity of trades indispensable.
The SEC’s oversight ensures, therefore, that only products with recognized reliability can access the listings of the main stock exchanges.
The potential impact on the crypto ecosystem and the stock market
The ETF project based on Bitcoin and Ethereum promoted by Trump Media marks a key moment for Wall Street and the entire ecosystem of cryptocurrencies.
If it were to receive the green light from the SEC, the ETF would encourage broader participation in the market, breaking down numerous entry barriers for investors who today do not want or cannot directly access digital exchanges.
In this perspective, the entry of similar products could further accelerate the normalization of cryptocurrencies as financial assets, consolidating Bitcoin as a reference in the portfolio of institutional and private investors.
The example of Trump Media and the collaboration between NYSE and Crypto.com indicates the direction in which global financial innovation is moving.
The possible listing of the Trump Media ETF based on Bitcoin and Ethereum represents a potential turning point.
From NYSE’s commitment to adjusting its rules, to the SEC’s supervision and the operational contribution of Crypto.com, the growing integration between traditional finance and digital assets emerges.
If the SEC gives a positive outcome, the new offering could promote greater transparency and reliability for those looking to invest in Bitcoin through known and regulated instruments.
While the attention of the operators remains high, those interested in the future of Bitcoin should monitor with interest the evolution of the process and prepare for a potential evolution of the bull and bear financial markets.
Source: https://en.cryptonomist.ch/2025/06/25/bitcoin-the-new-etf-by-trump-media-ready-to-revolutionize-wall-street/