TLDR:
- World Liberty Financial launches USD1 Points to reward stablecoin users for engagement and activity.
- Rewards may be earned through staking, holding, or trading USD1 on selected crypto exchanges.
- WLFI plans phased rollout starting with partner platforms, with DeFi and app use cases to follow.
- Loyalty model aims to bring airline-style rewards to stablecoin users in a bid for wider adoption.
World Liberty Financial is introducing a new rewards program tied to its USD1 stablecoin. The firm says selected partners will launch first.
The idea mirrors how airlines reward frequent flyers, with loyalty points earned by holding or using USD1. Users may gain points for staking, trading, or even just storing the stablecoin. The program will roll out gradually, beginning with crypto exchanges.
According to World Liberty Financial, the USD1 Points Program is designed to reward real utility. In a thread posted on its official X account, the firm stated that it’s modeling the system after well-known U.S. loyalty programs.
BIG NEWS: USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners. pic.twitter.com/X3OEWlGHhL
— WLFI (@worldlibertyfi) August 7, 2025
Similar to how travelers earn miles, users of USD1 will earn points for interacting with the stablecoin.
World Liberty sees this as a way to bridge crypto and consumer reward culture. “Stablecoins power crypto, but the people using them rarely get credit,” the company wrote. This new model hopes to change that dynamic by linking user activity to direct incentives.
Earning Points Through Trading, Holding, and More
Early participants will include crypto exchanges, though each platform will decide how points are earned. Users may gain rewards by trading USD1 pairs, holding the token in wallets, or staking it for yield. More use cases are planned, including DeFi integrations and mobile app engagement.
Full details haven’t been released yet. WLFI said that earning rules will differ per platform. All activities, however, will tie back to the core function: rewarding user engagement with the USD1 ecosystem.
The launch will not be immediate across all platforms. World Liberty Financial is starting with a limited group of partners in the crypto exchange space. Staking and DeFi options are still “coming soon,” according to the firm. Users can expect more updates in the coming weeks.
Exact timelines for rollout or point redemption options have not yet been shared. WLFI advised users to wait for announcements from individual platforms. That means some partners could roll out their systems earlier than others.
USD1 Stablecoin Takes the Spotlight
This marks a new push to give USD1 a stronger market presence in a crowded stablecoin space. While others focus on liquidity or backing, WLFI is trying something different: user rewards. The firm wants to bring the familiar experience of hotel or airline points into crypto.
It’s not the first to try this kind of approach, but the Trump-linked angle adds a layer of attention. With a loyalty system tied to real-world behavior, WLFI is betting users will choose USD1 over other stablecoins.
If it works, USD1 could see more organic adoption through repeat usage, not just price speculation or exchange demand.
The post Trump-Linked WLFI Firm Pushes Stablecoin Loyalty Play With USD1 Points Launch appeared first on Blockonomi.
Source: https://blockonomi.com/trump-linked-wlfi-firm-pushes-stablecoin-loyalty-play-with-usd1-points-launch/