In crypto, most blockchain projects begin with a promise and an ambitious roadmap, but TRUE LABS starts from a different place, supported by real scale, proven utility, and a trusted reputation.
Founded in 2019, this licensed studio has become a recognized force in game development, delivering over 60 games and integrating with 1,700+ partner platforms worldwide. The numbers confirm its scale: 4.5 million players and €7 million+ in monthly gross revenue.
Now, TRUE LABS is preparing to list its native $TRUE token in Q4 2025 on Tier-1 CEX and DEX platforms.
TRUE World: Gaming Engine Evolves Into Web3 GameFi Ecosystem
For nearly a decade, TRUE LABS has provided provably fair games backed by transparent mechanics.
With TRUE WORLD, the company extends that foundation into Web3. It introduces a loyalty and progression layer that connects every TRUE LABS game across its partner network.
Here, your activity doesn’t disappear when the game ends — it builds. Levels, achievements, and collectibles become part of a growing account that reflects your journey across the TRUE ecosystem, tracked and owned through the $TRUE token.
TRUE LABS CEO Dan Andrianov commented on the upcoming launch: “Play Like a Legend. Live Like a Legend. Be TRUE”
$TRUE Token: Play-to-Earn V2
Play-to-earn tokens had their brief moment of glory before collapsing under unsustainable models and post-airdrop fatigue.
In contrast, $TRUE is built on existing demand from millions of paying players. It serves as the functional currency of the TRUE ecosystem, powering:
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Upgrades and crafting within games
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Tournaments and events across TRUE partners
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Unified rewards and loyalty programs inside TRUE WORLD
Its design is deflationary by nature:
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Burns – portions of $TRUE are permanently removed whenever players craft or upgrade digital assets.
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Buybacks – TRUE LABS allocates a share of its real-world revenue to periodic open-market repurchases of $TRUE, followed by burns.
This ties token scarcity directly to genuine business performance — a rare mechanism in a market often driven by speculation.
TRUE LABS Telegram Mini-App and TRUE Wallet
TRUE LABS already runs a working Web3 infrastructure. Its TRUE Wallet is integrated across Telegram, mobile, and in-game interfaces, giving players a way to store and use digital assets without ever touching MetaMask or seed phrases.
More than 500,000 crypto wallets have been created by users, proving that the technology is not experimental but fully adopted.
The wallet supports Ethereum, BSC, Polygon, and Solana (with TON next) and includes KYC and GDPR compliance for real-world reward redemption.
It links TRUE LABS’ existing gaming products with the upcoming $TRUE economy, so the moment the token lists, an active base of verified users is already in place.
TRUE ECOSYSTEM: Scale, Trust, and Transparency
Most Web3 gaming projects start from zero, hoping to build both a game and a player base simultaneously. TRUE LABS begins with an audience already proven to spend, engage, and return.
Its licensed status and long-standing partner relationships give the brand credibility that new entrants simply can’t match.
At the same time, the company’s shift to Web3 brings transparency. Every transaction, upgrade, and reward is verifiable, reinforcing TRUE LABS’ long-standing commitment to provable fairness.
Why Watch $TRUE Listing?
The upcoming $TRUE token listing marks a significant event on the crypto calendar.
It’s the moment when a major game developer with real revenue, regulatory standing, and millions of players brings its ecosystem on-chain.
For the gaming world, it’s a step toward interoperability and real digital ownership. For the crypto community, it’s proof that Web3 can integrate with profitable, mainstream entertainment businesses.
The Takeaway
The $TRUE token launch comes in late October, and it marks one of the most anticipated events in both Gaming and Web3. The licensed and revenue-generating game studio is listing its native token, backed by millions of active spending users and a deflationary token economy.
Follow the official website and social media channels of TRUE LABS and TRUE World for updates:
Website: https://truelab.games/news
TRUE LABS X: https://x.com/TRUExGames
TRUE LABS Telegram: https://t.me/truelab_games
TRUE World X: https://x.com/TRUExWorld
True World Telegram: https://t.me/trueworld