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Next-generation real-world asset tokenization and digital economies platform TokenFi has launched a high-visibility awareness campaign in Italy ahead of the Winter Olympics 2026. Starting on January 26th, the campaign, which will run for four weeks through the event’s duration, will target a global, high-net-worth audience traveling to Italy for the Games and is expected to set the stage for TokenFi’s next phase of growth.
In line with this, TokenFi has arranged a full digital arrivals takeover at one of the primary international gateways for Olympic visitors, Venice Marco Polo Airport. The project also has two fully wrapped trams operating across central Milan as part of the preparation.
As the Winter Olympics brings together a wide range of international participants, many of whom are high-net-worth individuals, TokenFi intends to use the event to sell its vision to premium attendees this year. This includes professionals, athletes, and spectators, some of whom are already showing growing interest in blockchain and digital asset technologies.
TokenFi will target millions of international visitors as pedestrian traffic swells across airports in the country, putting the future of tokenized assets before an already willing audience. There will be immersive billboards at Venice Marco Polo Airport introducing visitors to TokenFi as soon as they land, placing the brand front and center during one of Italy’s busiest travel periods.
 
In Milan, the fully wrapped TokenFi trams will operate on major routes throughout the city, serving as mobile billboards in Italy’s fintech and cultural capital. These efforts by TokenFi are part of a wider shift in the trend of how blockchain companies approach brand building, from sole dependence on digital-native channels to placing its presence in iconic, high-traffic physical environments, first tried by TokenFi and Floki for mainstream brand recognition.
Pedro Vidal, a TokenFi spokesperson, said:
“The 2026 Winter Olympics present a rare opportunity to place TokenFi in front of a truly global, highly influential audience. This campaign isn’t just about visibility, it’s about validating the role of tokenization on the world stage and energizing the crypto community as we enter a pivotal era for Web3 adoption.”
This strategic branding campaign in Milan and Venice at this time highlights TokenFi’s vision to become a leader in the global tokenization movement. The company is using the Olympic spotlight to reinforce its brand at the intersection of fintech and global culture as interest in real-world asset tokenization continues to grow among both institutional and retail players.
Source: https://zycrypto.com/tokenfi-launches-grand-campaign-to-leverage-italys-2026-winter-olympics/