Most folks who grew up in an open, democratic society and never experienced anything different in their entire life don’t think it matters because it didn’t matter all that much. I’ve got nothing to hide, they think. They never lived in East Berlin where the Stasi could show up at your house and take you away for any reason, at any time. When soldiers arrest you on made-up charges for anything, the value of privacy gets very real. They’d pay for it then, but by then it’s too late.
Source: https://www.coindesk.com/layer2/privacyweek/2022/01/24/the-trojan-horse-of-privacy/