The Sandbox Is Bringing TIME Square To The Metaverse

TIME Magazine has joined forces with the gaming company The Sandbox to introduce a virtual TIME Square into the metaverse. 

Times Square Reimagined For Metaverse

Blockchain gaming company The Sandbox has announced a partnership with TIMEPieces, TIME Magazine’s NFT arm. The goal of the partnership is to reimagine the iconic New York City landmark of Times Square as a virtual hub for art and commerce in the metaverse. As a part of the collab, TIME has also acquired land in The Sandbox, which will house the new virtual TIME Square landmark, which will also function as a platform for virtual experiences. TIMEPieces holders especially would be able to attend exclusive meetings and events hosted by TIME Studios for educational and recreational purposes. 

This is TIME’s first big foray into the metaverse ever since it agreed to produce metaverse-related content in its partnership with Galaxy Digital.

“Heart Of The Metaverse”: TIME President

TIME President Keith A. Grossman also called the project a “natural bridge” that will bring together the TIME virtual community, historical coverage, global relationships, and real-life events. He spoke at length on the project during The Sandbox event at NFT.NYC.

He stated, 

“Our goal is to create a destination that will be the heart of the metaverse. Since launching TIMEPieces in September 2021, we have focused on developing a community in Web3 that benefited from the incredible 100- year legacy and access TIME has established.” 

Grossman has also issued an open call for architects who could design the TIME Square location as a voxel creation. The intent is to capture the essence of the original Times Square location in NYC and reinterpret it for the metaverse. Inspired by the visual spirit and high energy of the iconic neighborhood, which is often referred to as the “heart of New York,” the upcoming TIME Square virtual location is set to be TIME’s first-ever metaverse destination. 

The Sandbox’s Strong Metaverse Game

The Sandbox’s blockchain platform has helped many leading brands and institutions to enter the metaverse, including financial giants like HSBC and Standard Chartered Bank. In fact, it has even opened a gateway into the metaverse for K-pop music by partnering with Cube Entertainment.  

Talking about the latest partnership with TIME, The Sandbox COO and Co-Founder Sebastien Borget said, 

“The Sandbox is often viewed as a ‘virtual Manhattan,’ a vibrant space alive with culture, entertainment, and brands, where anyone can discover, learn, work, meet new people, play, dance, and find amazing new opportunities. By partnering with TIME, we’re adding TIMEPieces as the beating heart and soul of this virtual Manhattan, where a design call for virtual architects will be held in TIME Square, a place in our creative metaverse for brands and creators.”

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.