The partnership between Warner Music and OpenSea

Warner Music Group has partnered with OpenSea, the popular NFT marketplace, which will offer a new platform to selected Web3 artists to build a new fan community. 

Warner Music Group and OpenSea and the new platform for Web3 artists and fans.

Global music and entertainment company Warner Music Group (or WMG) has announced a new partnership with OpenSea, NFT’s celebrated marketplace, to offer a new platform for Web3 artists and fans. 

Warner Music Group and OpenSea Join Forces to Expand Web3 Opportunities for Artists

— Blockworks (@Blockworks_) September 29, 2022

Basically, OpenSea’s new product drops for WMG will provide special access for its artists on a platform that will feature dedicated pages with custom storytelling on personalized landing pages and other features. 

In this way, OpenSea will help WMG artists build new Web3 communities and introduce existing fan communities to new forms of connection and creativity powered by NFTs.

In this regard, Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG said:

“Fundamental to music’s DNA, is community – it’s artists and fans coming together to celebrate the music that they love. Our collaboration with OpenSea helps to facilitate these communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.”

Warner Music Group and OpenSea rely on Web3 with NFTs

The new collaboration between Warner Music Group and OpenSea focuses on using NFTs in the art and music world. 

Shiva Rajaraman, vice president of products at OpenSea, also commented: 

“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages “As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”

Currently, the first collection is in development and involves Warner Records UK in partnership with Web3 company, Probably Nothing. 

Metaverse of The Sandbox and play-to-earn (P2E) gaming. 

At the beginning of 2022, Warner Music Group had already entered various Blockchain-based industries, although not yet NFT.

In fact, last January, WMG signed a partnership with The Sandbox to create a music-themed virtual world so that music could also be part of the Metaverse. 

Specifically, Warner Music Group would purchase an Estate on The Sandbox to be a hybrid of a music theme park and concert venue. 

Then, the following month, WMG would also begin its collaboration with Splinterlands, the developer of games on Blockchain, so that its artists also have the opportunity to create unique games that integrate play-to-earn (P2E).