the last country in the ranking for investments in AI

The ServiceNow survey states that Italy is the last country in the EMEA area for AI investments in 2025. In fact, it seems that only 67% of Italian companies say they intend to invest in Artificial Intelligence, compared to 86% in the Netherlands, 85% in the United Kingdom, and 81% in Spain. 

Italy: only 67% of companies will make investments in AI in 2025

According to the report “AI Maturity Index” by ServiceNow, the AI platform for business transformation, it seems that Italy ranked last in the EMEA area for AI investments in 2025.

In fact, the survey reveals that only 67% of Italian companies say they intend to make investments in Artificial Intelligence next year. This percentage is far from the countries that are on the podium. 

In first place in this ranking is the Netherlands with 87% of companies that will invest in AI in 2025, followed by the United Kingdom with 86% and Spain with 81%. 

Despite this, Italy seems to fall within the global average of the maturity index in the field of artificial intelligence, recording a score of 0.44. 

In practice, the AI Maturity Index was developed by taking into consideration and thoroughly studying five key areas in each organization: “Strategy and Leadership”, “Workflow Integration”, “Talent and Workforce”, “AI Governance” and “AI Investments”.

In any case, looking at other data, it seems that 73% of Italian companies believe they can increase revenues thanks to AI. 

Not only that, 74% of Italian companies also believe that AI increases efficiency and productivity. The area that sees the most consensus is customer experience, with 46% thinking they have made significant progress at the organizational level. 

Italy and AI investments: the report highlights that we are still at the beginning

Despite the percentages speak for themselves, especially if compared to those of other countries, ServiceNow emphasizes that the era of AI is only at the beginning. 

In fact, looking at other data related to Italy, the study highlighted that 30% of companies are still in the experimentation phase and only 9% of the revenue will be re-invested in artificial intelligence technologies. 

Thus, the poor data on AI investments in 2025 by Italian companies is colored with other responses that bring the country closer to technology. 

In practice, 53% of the sample plans to hire more AI experts in 2025. Not only that, 50% are planning training courses to allow employees to develop new skills.

Filippo Giannelli, Area VP Israel & Italy and Country Manager ServiceNow Italia, commented on the situation as follows:

“Italian companies are increasingly adopting artificial technology tools, in line with the development we see globally. It is important to remember, however, that human talent remains essential to guide the implementation of these new technologies, otherwise it is very likely that attempts to integrate AI into work processes will prove to be a futile effort. It is crucial to act now to create an expert workforce, and this can be achieved with a dual strategy, which involves hiring external specialists to ensure the success of an artificial intelligence project and internal training, to ensure that people within the company have the necessary skills to effectively integrate artificial intelligence into their activities.”

The report by Visa on AI in Italia

Recently, even the global payments giant, Visa, published the results of its survey concerning Italy and AI.

In practice, it emerged that 47% of respondents stated that they have a positive view of technology and its capabilities.

This data highlights a growth in trust among Italian citizens towards AI. Moreover, for 44% of respondents, AI could have a positive impact on personal life and 43% believe it could provide support in the work environment.