“We heard feedback from a lot of these consumers that they were watching more tennis than they ever watched before,” Ridley Plummer, who heads up the Web3 strategy for the Australian Open, said. “Wherever they were in the world, they were either getting up early, or staying up late, to watch the end of the matches, because they wanted to see where the match point landed.”
Source: https://www.coindesk.com/consensus-magazine/2023/03/13/web3-australian-open-culture-week-consensus-magazine/?utm_medium=referral&utm_source=rss&utm_campaign=headlines