Sugar Match, a new take on blockchain gaming that reinvents the match-3 genre for Web3, was officially launched today by Sugar Gaming Studios, an innovative gaming company with 20 years of expertise and over 60 million players throughout its portfolio. Think Web3 meets Candy Crush, but with skill-based earning and fierce PvP. Sugar Match, the first of five games being developed, is now live on the Tezos Layer-2 Etherlink after the studio’s successful $1 million funding round. The game fulfills the company’s promise to transform blockchain gaming with a fun-first strategy that rewards devoted players with a distinctive, long-lasting rewards model.
Following a lengthy closed beta period in January 2025 during which more than 10,000 players finished more than one million off-chain test games, Sugar Match establishes a new standard for Web3 gaming by emphasizing outstanding gameplay and smoothly incorporating blockchain technology in a way that is user-friendly.
Nikolay Mitev, Co-Founder and CEO of Sugar Gaming Studios stated:
“Sugar Match proves that Web3 games don’t need to feel like Web3 games to deliver on the promise of blockchain gaming. We’ve created a competitive, skill-based experience that just happens to integrate blockchain in a transparent, player-first way. Our goal has always been to create games that are fun first, Web3 second – bringing the match-3 mechanics players love into Web3 with a unique competitive spin.”
Sugar Match distinguishes itself from other mobile puzzle games with its innovative real-time PvPvP (Player vs. Player vs. Player) match-3 style. Using identical beginning boards, three players fight concurrently over five timed puzzle games. Strategic boosters let players interrupt opponents, increase their point total, or block assaults. Real-time scoring is also included. The highest-scoring player wins the pot, offering an interesting, competitive game that rewards talent and strategy.
The game has a dual-token economy that revolves on CNDY, Sugarverse’s tradable token that is now offered on well-known exchanges including MEXC, IguanaDEX, and Uniswap, and gCNDY, an in-game currency obtained via gaming. Through the studio’s dedicated exchange gateway at swap.sugarverse.io, players can easily switch between currencies, bridging the gap between token usefulness and gameplay.
Efe Kucuk, Head of Gaming at Trilitech stated:
“The launch of Sugar Match represents exactly what we hoped to see when Sugarverse announced their plans to build on Etherlink. The mark of mature infrastructure isn’t what it can do – it’s what it doesn’t make you worry about. Sugar Match players are focused entirely on the game itself, which means Etherlink is handling everything else seamlessly. That’s the standard Etherlink is built for.”
You can now download Sugar Match on the iOS and Android operating systems. With a live swap gateway at swap.sugarverse.io for easy currency conversion, the CNDY token is trading on MEXC, IguanaDEX, and Uniswap.
Visit https://www.sugarverse.io to learn more about Sugar Match and the Sugarverse ecosystem, or sign up for the community at https://x.com/Real_Sugarverse.
With more than 60 million gamers throughout its portfolio and 20 years of expertise, Sugar Gaming Studios is a cutting-edge gaming studio. Through their planned five-game epic, the company is committed to developing lucrative and sustainable in-game economies and is leading the way in Web3 gaming by emphasizing accessibility, enjoyment, and long-term sustainability.
Source: https://thenewscrypto.com/sugar-match-launches-on-tezos-l2-etherlink-bringing-web3-twist-to-classic-match-3-gaming/