Sportswear Giants Lead the Charge as Top Fashion Brands Embrace NFTs

• Sportswear giants like Adidas and Nike dominate the fashion NFT landscape.
• Adidas boasts 12 NFT collections, Nike has nine collections, and Puma holds six.
• Luxury fashion brands have been less extensive fashion NFTs, yet Gucci stood out.

A new study has confirmed that traditional fashion powerhouses like Adidas and Nike lead the waves in the NFT landscape. According to research from CoinGecko, sportswear brands are emerging as frontrunners in adopting fashion NFTs, with Adidas securing the top spot.

Adidas launched its inaugural fashion NFT collection, “Into the Metaverse,” in late 2021, followed by five more solo collections and a Web3 artist residency program. Collaborations with iconic brands like Bape and Bugatti have also seen the birth of six joint NFT ventures. Per the report, the German sportswear giant boasts 12 NFT collections.

Similarly, Nike has launched nine NFT collections, including a strategic move in late 2021 when it acquired Web3 studio RTFKT. After releasing six collections under RTFKT, Nike established its Web3 platform, “.SWOOSH,” operated by the internal team Nike Virtual Studios. The platform has seen the launch of two sneaker NFT collections and an identity NFT collection.

Puma rounds off the top three in the fashion NFT rankings with six collections showcasing solo releases and collaborations. Noteworthy among these is a redeemable sneaker collection in collaboration with NFT project Gutter Cat Gang and basketball player LaMelo Ball.

Interestingly, luxury fashion brands have been less extensive in pursuing fashion NFTs. Yet, Gucci stood out, featuring the 10KTF Gucci Grail collaborative collection, NFT artwork collections, and Sandbox avatar NFTs. Other brands, such as Yves Saint Laurent, Prada, and Tiffany & Co., have also made strides in the NFT space with unique offerings.

CoinGecko’s research disclosed that out of the top 50 global fashion brands, 21 have ventured into NFTs, accounting for 42% of the total. However, the study noted that many of these collections lack significant impact as traditional fashion brands invest less in NFT marketing efforts.