TLDR
- Anthony Noto, SoFi’s CEO, acquired 56,000 shares of SOFI stock in the open market for approximately $1 million on March 2, 2026
- The stock purchase occurred following a ~43% decline from SOFI’s peak and a 32% year-to-date decrease
- Monday’s trading volume reached ~71.7 million shares — approximately 26% higher than the three-month average
- Citizens and JPMorgan issued analyst upgrades with price targets of $30 and $31, respectively
- The consensus price target among analysts stands at $25.96, suggesting ~41% potential upside from current trading levels
Anthony Noto, the CEO of SoFi Technologies, executed a significant $1 million open-market stock acquisition on March 2, 2026, adding 56,000 shares to his holdings at a weighted average cost of $17.88 each.
SoFi Technologies, Inc., SOFI
This strategic purchase followed a substantial decline in SOFI shares, which had fallen approximately 43% from their peak valuation and showed a 32% year-to-date loss.
The CEO’s acquisition spanned several transactions, with individual share prices varying between $17.50 and $18.21. Following this purchase, Noto’s direct stake in the company has reached 11,675,452 shares.
When executives make open-market purchases rather than receiving compensation-based equity, it typically carries greater significance. They’re deploying personal capital, which market participants generally interpret as strong confidence in the company’s prospects.
The market took notice. SOFI finished Monday’s session at $18.39, climbing 3.55%, with continued gains during extended trading hours. The day’s trading volume hit approximately 71.7 million shares — about 26% above the stock’s three-month average volume.
The purchase timing appears deliberate. SoFi recently reported fourth-quarter 2025 results that exceeded expectations, with quarterly revenue surpassing the $1 billion milestone. The company’s earnings also outperformed Wall Street projections.
Analyst Upgrades Adding Fuel
On the analyst front, Citizens revised its stance on SOFI, upgrading the stock from Market Perform to Market Outperform and establishing a $30 price target — suggesting potential gains exceeding 40% from present levels.
JPMorgan took an even more bullish position, elevating its rating to Overweight with a $31 target price.
Needham adjusted its target downward from $36 to $33 while maintaining its Buy recommendation, pointing to SoFi’s strong Q4 performance and expanding on-balance-sheet lending operations.
According to TipRanks, the consensus rating is Hold, derived from five Buy ratings, seven Hold ratings, and three Sell ratings issued over the past three months. The mean price target stands at $25.96 — representing a 41% premium to current trading levels.
Where the Stock Stands
SOFI currently trades at a market capitalization of $23.2 billion.
Despite recent positive momentum, the stock remains significantly below previous highs. With this latest acquisition, Noto’s total position exceeds 11.6 million shares, positioning him among the most heavily invested chief executives in the fintech sector.
Citizens had previously held a Market Perform stance before reversing course, highlighting SoFi’s competitive edge in customer acquisition and its robust product development roadmap.
The latest filing shows: as of March 2, Anthony Noto holds 11,675,452 shares of SoFi Technologies after completing this open-market purchase.
The post SoFi (SOFI) Stock: CEO Invests $1M as Shares Trade 43% Under Peak appeared first on Blockonomi.
Source: https://blockonomi.com/sofi-sofi-stock-ceo-invests-1m-as-shares-trade-43-under-peak/