Samsung Targets Latin American Market Through Metaverse Initiatives

• The firm will invest more than $35 million in metaverse projects for its Latam clients.
• Space Tycoon, a Roblox metaverse experience, was also published by Samsung in July.

According to Samsung’s recent announcement, the company is investing more than $35 million in metaverse initiatives targeted at the Latin American market. The move is part of the company’s ongoing effort to enhance its digital presence and interact with a younger demographic. Samsung is always the first to provide a hand when it comes to funding research and development of new technologies.

It has become more common for companies to use metaverse-based advertising of their products and brands in their overall marketing strategies. In a recent announcement, Samsung, one of the world’s major electronics manufacturers, said that it will be investing more than $35 million in metaverse projects for its Latam clients.

Banking on Metaverse Marketing

Many in the IT field see the Metaverse as the Internet’s evolutionary next step. On the other hand, there are places where individuals can have experiences that would be impossible in the real world. Samsung has joined the ranks of many corporations adopting Metaverse, which includes Sony, Microsoft, and others.

Samsung’s commitment to and investment in the metaverse is warranted, in the opinion of industry experts, by the company’s marketing team. 

Samsung’s fascination with the metaverse is nothing new. However, preparations have been made for the corporation to join a number of metaverse platforms. The “House of Sam” virtual reality attraction was released in Decentraland in October.

While letting customers virtually try out the company’s offerings. Space Tycoon, a Roblox metaverse experience, was also published by Samsung in July. Users may participate in a space station and utilize raw resources to develop Samsung goods.

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