RLUSD Supply Surges by $122M in July, Lifting XRP Market Sentiment

Ripple Labs minted 122.5 million RLUSD in July, expanding the supply of its U.S. dollar-backed stablecoin to over $527 million, according to blockchain data aggregated from XRP Ledger and Ethereum. 

The sharp increase has drawn attention from traders and the community investors evaluating the asset’s potential impact on XRP, Ripple’s native token.

Source: RippleXity 

RLUSD, launched earlier this year, is Ripple’s answer to USDT and USDC, with interoperability across XRPL and Ethereum networks. The minting volume in July marked the stablecoin’s fastest month of growth since inception, coinciding with integrations from Swiss banking firm AMINA and momentum around the U.S. GENIUS Act, a proposed regulatory framework for fiat-backed stablecoins.

XRP Utility and Market Dynamics

XRP, priced at $3.16 at time of writing, traded as high as $3.20 earlier this month, briefly touching resistance levels not seen since Q1. The token has outperformed peers such as ADA and TRX, with analysts pointing to RLUSD-linked flows as a differentiator.

Source: TradingView

On the XRP Ledger, RLUSD frequently auto-bridges through XRP, creating structural demand. Analysts note that increased RLUSD settlement volumes—especially across institutional payment corridors—translate to more liquidity and volume on XRPL, indirectly benefiting XRP.

Navigating Market Momentum with Communications That Fit

As the digital asset sector matures, firms building around utility tokens, stablecoins, or on-chain finance increasingly require PR strategies tailored to real market behavior. One agency approaching this challenge with a unique lens is Outset PR.

Founded by crypto PR strategist Mike Ermolaev, Outset PR operates more like a communications workshop than a traditional agency. Each campaign is developed to fit market timing and media dynamics—not pre-packaged templates. Journalistic angles are crafted based on discoverability metrics, domain authority, conversion potential, and platform-specific tone.

Rather than optimizing for vanity placements, Outset PR uses daily media analytics, sentiment monitoring, and competitive benchmarks to align messaging with actual market momentum. This hands-on, data-first model positions the agency as a go-to partner for crypto-native teams needing clarity, control, and measurable impact.

Recent results include:

• Step App: A U.S. and UK campaign correlating with a 138% increase in FITFI token value.

• Choise.ai: Achieved 28.5x growth in the CHO token during coverage of a core utility upgrade.

• ChangeNOW: Expanded its user base by 40% through multi-layered outreach.

• StealthEX: Secured 26 media placements and an estimated 3.62B in reach.

With expertise spanning tier-1 media pitching, editorial-led content creation, and scalable discovery campaigns, Outset PR is reshaping the crypto PR playbook. 

Learn more about Outset PR

XRP Price Outlook and Risk Factors

Short-term sentiment around XRP remains constructive. With RLUSD scaling quickly and Ripple hinting at further integrations, traders are watching for a potential breakout above the $3.30–$3.50 resistance band. However, the rally could stall if new issuance flattens or if U.S. regulatory developments introduce delays.

Key Levels to Watch:

• Resistance: $3.30 (2018 top), $3.50 (speculative breakout ceiling)

• Support: $2.80 (July breakout base), $2.50 (prior consolidation)

Ripple’s strategic rollout of RLUSD—especially if paired with exchange support and liquidity farming tools—may sustain upward momentum, but traders should watch for overbought conditions and macro pressures such as stablecoin regulation enforcement.

Bottom Line

As RLUSD continues scaling across blockchain rails, XRP’s role as a bridge asset will remain in focus. While July’s supply surge suggests healthy institutional onboarding, traders will be watching for indicators of velocity—new custody integrations, trading pairs, and payment corridors—that could drive deeper XRP engagement.

Simultaneously, projects seeking to communicate value in this fast-evolving environment may look to data-driven partners like Outset PR to match storytelling with strategy.

Whether through stablecoin infrastructure or narrative construction, clarity will be key to capturing the next leg of crypto’s capital cycle.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.