Ripple Labs, the company behind the cryptocurrency XRP, is poised for significant growth under President-elect Donald Trump’s administration. The anticipated shift towards more crypto-friendly policies is expected to create a favorable environment for Ripple’s operations and the XRP token’s market performance.
Regulatory Environment and Leadership Changes Under Trump
The current regulatory landscape has been challenging for cryptocurrencies, with the Securities and Exchange Commission (SEC) adopting stringent measures under Chair Gary Gensler.
Gensler’s tenure has been marked by rigorous enforcement actions against various crypto entities, including Ripple. However, with Trump’s election victory, there is an expectation of a more accommodating approach towards digital assets.
President Trump’s selection of Paul Atkins, known for his supportive stance on cryptocurrencies, as the new SEC Chair signals a potential easing of regulatory pressures. Atkins is anticipated to advocate for clearer guidelines and a more supportive environment for crypto businesses, which could benefit Ripple significantly.
Here’s the best part for all XRP and crypto HODLers and investors. Trump has promised to issue pro-crypto Executive Orders on the first day of his administration.
These could include:
- Executive orders lifting or loosening crypto-focused regulations could come as soon as Day One.
- Eliminating the Biden-era crypto accounting rule, which forced banks to treat digital assets on their balance sheets as liabilities.
- Revoking Biden’s AI Executive Order: Many tech leaders say it stifled innovation.
- Supporting Crypto Freedoms: Expect a push to reduce the compliance burden that stifled many startups.
- Streamlining Federal Oversight: The new administration will push for a single, clear framework for crypto.
- Regulatory Clarity: The biggest reason crypto has been on a roller-coaster is unpredictability around regulations and enforcement.
- The approval of an XRP ETF. Bitwise has already applied for a spot XRP ETF. Approval is likely in early 2025.
- Bitcoin Strategic Reserve: The specifics remain uncertain, but clarity could emerge as early as day one of Trump’s administration. Advocates praise this as a bold step toward positioning the U.S. as a frontrunner in the rapidly evolving digital economy. By establishing a national reserve of Bitcoin, the administration intends to utilize the digital asset as a safeguard against fiat currency instability and looming global economic shifts. Such a move would likely drive Bitcoin’s price upward, prompting analysts to revise their 2025 price predictions even higher.
- All of the above factors provide extremely bullish tailwinds for the crypto market, XRP included.
Trump is expected to issue Executive Orders Benefiting Crypto and Bitcoin on the first day of his presidency. Source: Washington Post
Market Performance and Investor Sentiment
Since Trump’s election victory, XRP has experienced a substantial surge in value. The cryptocurrency has risen by over 370%, reflecting increased investor confidence in a more favorable regulatory environment. This optimism is further fueled by expectations that the new administration will reduce legal pressures on Ripple, particularly concerning the SEC’s previous allegations of XRP being an unregistered security.
XRP is up 9.8% over the last 24-hour period as the market rebounds in anticipation of the Trump inauguration.
Ripple (XRP) is up 9.8% in 24 hours as the market flips bullish. Source: XRP Liquid Index (XRPLX)
Strategic Developments and Future Outlook
Ripple has been proactive in strengthening its position in the evolving crypto landscape. The company received final approval from the New York Department of Financial Services (NYDFS) for its stablecoin, RLUSD, pegged to the U.S. Dollar. This approval is expected to enhance Ripple’s digital-payment platform, potentially attracting a broader user base and increasing XRP’s utility.
Additionally, Ripple’s leadership has been engaging with the incoming administration. CEO Brad Garlinghouse and Chief Legal Officer Stuart Alderoty recently met with President-elect Trump, signaling a potential alignment of interests and a collaborative approach towards shaping the future of digital assets in the U.S.
Ripple CEO Brad Garlinghouse has announced a strategic shift in the company’s operations, attributing it to the “Trump effect.” He notes that 75% of Ripple’s current job openings are now U.S.-based, a significant change from the past four years when most hires were international. This move is in response to anticipated pro-crypto policies under President-elect Donald Trump, which Garlinghouse believes will foster innovation and job growth in the U.S.
Garlinghouse also highlighted that Ripple has signed more U.S. deals in the last six weeks of 2024 than in the previous six months, indicating a renewed focus on the domestic market. This marks a dramatic reversal from a few years ago when the company considered relocating its global headquarters outside the U.S. due to regulatory pressures. At the height of its international expansion, Ripple reported that 95% of its customers were headquartered abroad, reflecting its prior wariness of U.S. regulatory uncertainty.
The optimism stems from expectations that the incoming administration will create a more favorable environment for blockchain and cryptocurrency businesses. Garlinghouse criticized the U.S. Securities and Exchange Commission (SEC) under former Chair Gary Gensler for having “effectively frozen” Ripple’s domestic opportunities for years. He anticipates that this environment will change following the November 2024 election results.
This strategic pivot is part of Ripple’s broader plan to reinvest in its home market, particularly in engineering and product development roles. Industry watchers note that this move signifies a renewed sense of optimism among blockchain and cryptocurrency businesses in the U.S
Ripple CEO Brad Garlinghouse at dinner with President Trump, Source: X
Ripple’s Big Bet on Tokenization
Austin King, a seasoned crypto entrepreneur who sold his company to Ripple in 2019 and then worked with Ripple two years, has shared his insights on Ripple’s ambitious plans for the XRP Ledger (XRPL).
With recent high-profile acquisitions like Metaco and Standard Custody and the launch of Ripple USD (RLUSD), a NYDFS-regulated stablecoin, Ripple is doubling down on asset tokenization and interoperability as key strategies for its future growth in 2025 and beyond.
Ripple has been on an acquisition spree. Source: X
Ripple invested over $250 million last year in acquisitions to bolster its custody solutions stack. The purchases of Metaco and Standard Custody aim to enhance Ripple’s infrastructure for tokenized assets and banking services. According to King, RLUSD represents a milestone in Ripple’s tokenization strategy, creating new opportunities for the XRPL.
In tandem, Ripple’s focus on the tokenization of assets through the XRPL will drive revenue from both tokenization and transaction fees. This mirrors Ripple’s successful use of XRPL in its On-Demand Liquidity (ODL) solutions for cross-border remittances.
Expanding Beyond XRPL: A 100x Opportunity
King believes Ripple’s ambitions extend beyond XRPL, with the potential to enable tokenization for banks across multiple blockchains. His current venture, Omni Network, aims to support this vision:
“Ripple acquired my first company, focused on interoperability. With Omni, I’m working to help the XRP Ledger expand tokenized banking assets across all chains. This is the 100x opportunity of this cycle,” said King.
Ripple’s omni-chain tokenization efforts could redefine the way digital assets are used in banking and finance. Ripple’s tokenization push, combined with its robust infrastructure investments, positions the company as a leader in the next evolution of digital assets. As King’s track record shows, Ripple’s strategy is built on innovation, interoperability, and scaling blockchain solutions for businesses.
Conclusion
The convergence of a more crypto-friendly administration under President Trump, strategic regulatory approvals, and proactive engagement with policymakers positions Ripple and XRP for substantial growth in 2025.
As XRP continues to outperform the market, analysts suggest it might even be possible for XRP to flip ETH in terms of marketcap this year. With the SEC expected to settle with Ripple this week, that will unleash XRP into full price discovery mode. All signs are flipping to bullish.
With a CPI report also out today, and markets turning optimistic as David Sacks’ and President Trump’s Crypto Ball approaches, the bulls will soon be back in the market’s control room.
Businesses and investors should closely monitor these developments, as they are likely to influence the broader adoption and integration of digital assets into the financial ecosystem. With strong tailwinds emerging, it is likely that XRP will outperform this crypto market cycle. XRP will be a top alt coin gainer and achieve a new all-time high this year.
Source: https://bravenewcoin.com/insights/ripples-xrp-price-prediction-2025-new-all-time-high-incoming