“Defendants operate a cryptocurrency platform called “Trader Joe” and use the domain name traderjoexyz.com,” the filing read. “Defendants named the platform “after the supermarket”—none other than Trader Joe’s—and developed a narrative around a fictionalized “Trader Joe” who sells his crops in the local marketplace, further evoking Trader Joe’s business and brand.”
Source: https://www.coindesk.com/policy/2023/10/10/joe-sinks-as-retailer-trader-joes-sues-namesake-dex/?utm_medium=referral&utm_source=rss&utm_campaign=headlines