Redefining Social Interaction and Financialization: Interview with Colin Lee of Polarise

The intersection of social media and decentralized finance (DeFi), known as SocialFi, represents one of the most compelling and yet underdeveloped sectors in Web3. While the promise is to allow users to directly monetize their social capital and activity, existing platforms often remain siloed or offer incomplete, fragmented user experiences. This fragmentation limits the true potential of creator economies and user-owned data, preventing the seamless creation and participation in social-financial activities. A full-stack solution that integrates social networking, user identity, and robust financial mechanisms like prediction markets is essential to genuinely unlock this value. Leading this charge toward a genuinely integrated and decentralized social-financial ecosystem is Polarise, an AI-powered full-stack SocialFi protocol.

Polarise addresses this industry fragmentation head-on by building a comprehensive, full-stack protocol, fundamentally changing the status quo of how social capital is valued and traded. Their unique selling proposition lies in their AI-powered full-stack SocialFi technology, which integrates core social functionalities with robust DeFi tools, specifically designed to empower prediction markets. This integrated, full-stack approach, strategically backed by prestigious institutions like Digital Currency Group, Coinbase Ventures, Hashkey Capital, and Polygon, sets Polarise apart from fragmented competitors. The team is currently gearing up for major milestones, including the mainnet launch and the Token Generation Event (TGE). In anticipation, the community is actively participating in the Polarise Genesis Program, offering early access and rewards to those who help bootstrap the ecosystem. Through its comprehensive approach and upcoming launch, Polarise aims to be a defining moment for the sector, solving the industry problem of fragmentation with a truly integrated SocialFi protocol.

We now have the opportunity to delve deeper into the vision and technology of Polarise by speaking directly with Founder Colin Lee.

  1. Polarise is positioned as an “AI-powered full-stack SocialFi protocol.” Could you elaborate on what makes your technology genuinely “full-stack,” and how does the AI component enhance both the social features and the underlying financial mechanisms?

When we say full-stack, we mean Polarise provides every layer a super individual needs to evolve from content creator to value captor. Most SocialFi projects give you one piece: maybe social tokens, maybe a tipping mechanism. But they’re fundamentally incomplete loops.

Polarise gives you four complete layers:

First, the decision layer. Our AI isn’t just generating content suggestions. It’s analyzing on-chain behavior, market sentiment, historical prediction outcomes to surface alpha in real-time. When you’re creating a prediction market, AI tells you optimal pricing ranges based on comparable markets. When you’re managing multiple social assets across topic NFTs, prediction positions, community tokens, AI calculates portfolio rebalancing strategies and auto-routes yields to highest-APY opportunities. This is institutional-grade decision support, but accessible to anyone.

Second, the execution layer. This is our social symbol compiler. In traditional DeFi, there’s massive friction between insight and execution. You need to understand smart contracts, bootstrap liquidity, navigate complex UIs. We’ve collapsed that entirely. When you type % Bitcoin hits $150K in 2026, you’re not writing a tweet. You’re deploying a prediction market. # mints topic NFTs. @ triggers revenue splits. Social language compiles directly into financial primitives. Zero technical overhead.

Third, the asset layer. This is our proprietary ERC1000. Every value creation event generates an on-chain asset you fully own. But here’s the critical innovation: NFT↔FT seamless conversion. Your prediction market is an NFT capturing fee revenue, but it’s also instantly convertible to FT for secondary liquidity. You’re never locked. Traditional prediction markets trap capital until settlement. We give you optionality at every stage: hold for full upside, take profits via market exit, or stake for working capital while retaining position.

Fourth, the liquidity layer. This is where it all comes together. Markets for social assets, prediction positions, community tokens, all with AI-driven market making ensuring depth even for long-tail assets. You create value, capture it as owned assets, and have instant exit liquidity. Complete loop.

Now, how does AI enhance both social and financial sides?

On the social side: AI analyzes your engagement patterns, identifies which content attracts long-term supporters versus drive-by engagement, suggests optimal posting strategies, helps you design community incentive mechanisms that actually retain high-value participants. It’s transforming social capital into measurable, optimizable metrics.

On the financial side: AI monitors all prediction markets for mispricing, calculates expected value of different positions, optimizes your asset allocation across the ecosystem, and most importantly, provides real-time decision support that previously only hedge funds had access to. When market sentiment shifts, AI surfaces that signal immediately.

The key insight is this: AI doesn’t replace human judgment. It amplifies it. You still need edge, you still need insights about the world. But AI handles all the optimization, execution, and portfolio management that used to require a team of analysts.

That’s what full-stack means. It’s not one feature. It’s a complete value creation and capture infrastructure where every layer is AI-enhanced, and every layer connects seamlessly to the next.

Most projects give you tools. We’re giving you capabilities. There’s a fundamental difference.

  1. We know that many SocialFi attempts have been fragmented. Why did the Polarise team decide to build a genuinely full-stack solution from the ground up, and how does this structure inherently prevent the silo issues seen in earlier projects?

We’ve watched every major SocialFi wave. They all hit the same wall, and it’s architectural, not accidental.

The fundamental issue is they built applications, not protocols. When you build an application, you create silos by design. Your social graph lives in one app. Your content lives in another. Your financial primitives, if they exist at all, are trapped in yet another platform. Users become hostages to whichever silo captures them first.

We made a different architectural decision from day one: build protocol-layer primitives that compose, not application-layer features that compete.

Let me give you a concrete example with our UGC prediction markets, because this perfectly illustrates the difference.

Traditional prediction markets like Polymarket are centralized gatekeepers. They decide which markets get created. They control liquidity. They own the infrastructure. It’s fundamentally an application model dressed up as a platform. When Polymarket doesn’t want your market, you’re out of options.

Polarise enables permissionless UGC prediction market creation. Anyone types % [any prediction] and deploys a market instantly. No approval. No capital requirements. No technical overhead. This is our pump.fun moment for predictions, but here’s why it’s not siloed:

First, it’s protocol-native. These prediction markets aren’t trapped in Polarise’s UI. They’re ERC1000 NFTs convertible to FTs. That means they can trade on any marketplace, integrate with any DeFi protocol, compose with any yield strategy. We’re not building walls, we’re building legos.

Second, the AI layer is composable. When someone creates a prediction market, our AI analyzes historical data to suggest optimal parameters. But that AI intelligence isn’t locked to predictions. The same models optimize your topic NFT strategy, your community token allocation, your content engagement. One AI layer serving every primitive, not separate AI features for separate silos.

Third, liquidity is unified. This is critical. In fragmented systems, you have isolated liquidity pools. Predictions trade in one place, social tokens in another, NFTs somewhere else. We architected a unified liquidity layer where everything shares depth. Your prediction market NFT can be staked for yield in the same pools as topic NFTs and community tokens. That unified liquidity is what prevents silos from forming.

Fourth, value flows are interconnected. When you create a UGC prediction market and it starts generating trading volume, those fees don’t just accumulate in isolation. They flow through ERC-1000 architecture into your broader portfolio. You can stake prediction NFTs to bootstrap liquidity for your community DAO. You can use topic NFT revenue to create new prediction markets. Every primitive reinforces the others.

The reason earlier projects fragmented is they optimized for growth within their silo. We optimized for composability across primitives.

In Polarise full-stack model: You create a prediction market with %. It generates fees as an NFT. You convert that NFT to FT via ERC-1000 for instant liquidity. You use that liquidity to mint a topic NFT with #. That topic gains engagement, and the NFT appreciates. You stake both assets in unified liquidity pools. AI optimizes your entire portfolio allocation in real-time. One protocol, complete composability, zero silos.

  1. Polarise is poised to be a “pump.fun moment for prediction markets.” What specific features or mechanisms within the protocol will make prediction market creation and participation as viral, accessible, and high-velocity as the token creation on platforms like pump.fun?

So when we talk about the “pump.fun moment,” we’re really talking about one thing: what happens when you let anyone create markets without asking permission.

That is, when you remove the gatekeepers and just let people launch stuff instantly, you discover this massive demand that nobody knew existed. We’re doing the exact same thing for prediction markets.

Right now, if you want to create a prediction market on Polarise, you literally type % Bitcoin hits $150K in 2026 and boom, then you’ve got a live market. AI sets the parameters, liquidity flows in automatically, and you’re off.

But here’s where it gets interesting. We’re not just copying the permissionless creation model. We’ve actually built something with fundamentally better economics.

First, you’re building an actual asset with multiple revenue streams. When you create a prediction market on Polarise, you’re earning trading fees from every transaction, forever. That market is also an NFT that appreciates as trading volume grows. You can stake it for additional DeFi yields. And if you take a position and you’re right, you get settlement profits too. So one market, four different ways you’re capturing value. That’s very different from just “will my bet pay off or not.”

Second, and this is huge: you’re never locked in. Traditional prediction markets have this brutal capital efficiency problem. You predict something for 2026? Your money’s completely stuck until 2026. Market moves 80% in your favor by mid-2025? Doesn’t matter, you can’t realize those gains. You found a better opportunity elsewhere? Too bad, your capital’s trapped.

We solve this through ERC1000. Your prediction position is an NFT that converts to fungible tokens instantly, anytime. So you have complete flexibility:

Market price already reflects your thesis and you want to take profits early? Convert the NFT to FT and exit via secondary markets right now. You don’t wait two years for settlement.

Found a better opportunity and need to rebalance? Convert your position instantly and redeploy that capital wherever you want.

Need working capital but still believe in your long-term prediction? Stake the NFT as collateral, get instant liquidity, but keep your position and settlement upside intact.

Want passive income while holding? Stake the NFT in DeFi pools and earn yield on top of your prediction exposure.

You’re never forced into this binary “lock up capital until settlement or don’t play at all.” You have liquidity and optionality at every single stage. That’s real capital efficiency.

Third, these prediction markets aren’t isolated assets. They’re composable DeFi primitives. Bundle multiple prediction NFTs into diversified portfolios. Use them as collateral in lending protocols. Integrate them into DAO governance structures. They plug into the entire DeFi ecosystem, not just sit in a silo waiting for settlement.

And the AI layer is doing something really important: when you create a market, it’s automatically surfaced to people who’ve traded similar topics, who have positions in correlated predictions, who actually have informed opinions on this. You’re not just launching into the void and hoping for liquidity. The protocol is intelligently connecting your market to the right participants from day one.

So yeah, the pump.fun comparison is about permissionless creation discovering massive long-tail demand. But we’ve built proper infrastructure underneath: multiple revenue streams per market, instant exit liquidity at every stage, full composability with DeFi, and intelligent discovery.

It’s not just “anyone can create markets now.” It’s “anyone can create markets that generate sustainable cash flow, never lock your capital, and compose with everything else you’re doing in DeFi.” That’s the actual innovation here.

  1. Polarise is backed by top-tier names like Digital Currency Group, Coinbase Ventures, and Animoca Brands. How have these strategic partnerships influenced the development and vision of the protocol, and what does this level of institutional backing mean for user trust?

When we went out to raise, we were very selective. We specifically targeted partners who understood what we’re building at a technical level: DCG, Coinbase Ventures, Crypto.com, Gate.io, HTX, Polygon, Dapper Labs, Hashkey Capital, Animoca Brands, Alliance DAO.

What matters most is what they validated. These institutions did serious technical diligence. They reviewed our ERC1000 architecture. They stress-tested our AI models. They went through our security audits with PeckShield. They modeled our liquidity mechanisms and tokenomics. They weren’t investing in a pitch deck or a narrative. They were validating that the protocol actually works at a technical level.

DCG and Coinbase Ventures are two of the most sophisticated technical investors in crypto. They’ve seen every iteration of SocialFi, every prediction market attempt, every “AI-powered” protocol pitch. For them to back Polarise means they looked at our architecture and said “this is different, this actually solves the problems previous attempts couldn’t crack.”

Crypto.com, Coinlist, Gate.io, HTX, these are major exchanges with deep technical teams. They validated our product from an operational standpoint: can this scale, can this handle real trading volume, does the liquidity model work, is the security infrastructure sound?

Polygon and Dapper Labs bring multi-chain expertise. They’ve deployed protocols at scale across different ecosystems. Their backing validates our technical approach to cross-chain deployment and our ability to deliver performance at Layer 2.

Animoca Brands, Hashkey, Alliance DAO, these are ecosystem builders who’ve backed some of the most successful Web3 projects. They validated product-market fit, our go-to-market strategy, and our understanding of what super individuals actually need.

What this means for user trust is straightforward: this isn’t a team building in isolation with untested ideas. The protocol has been scrutinized by some of the most experienced technical and strategic minds in crypto, and they’ve validated the approach.

There’s also a practical element: runway and commitment. We’ve seen so many SocialFi projects launch with hype and disappear at the first rough patch. Having strong institutional backing means we have the resources to keep building through market cycles, to iterate based on real user feedback, to deliver on the long-term vision rather than chasing short-term narratives.

  1. For new users and community members, could you provide more details about the Polarise Genesis Program? What are the key ways people can get involved right now to earn rewards and contribute to the network’s initial growth?

Absolutely. Polarose Genesis Referral Program is really important for us because it’s how we’re bootstrapping the first cohort of super individuals on the protocol before mainnet fully launches. And it’s live now!

Let me break down what it actually is: Genesis is the pre-launch participation phase where early users accumulate points that convert directly to $RISE token allocation at TGE. This isn’t an airdrop in the traditional sense. It’s an equity stake for people who help us build network effects before the protocol goes fully live.

Here’s how participation works:

Step one is simple: sign up. You go to www.polarise.org, click “Unlock Rewards,” register for Genesis. That’s it. You’re now in the earliest cohort. The users who got here before mainnet, before TGE, before mass adoption.

Step two is completing tasks to earn points. We’ve structured this around actions that actually help the protocol:

Daily check-in gets you 100 points. This keeps you engaged and familiarizes you with the platform as we roll out features.

Testnet interaction is 200 points. We need users actually testing the prediction markets, the social symbol compiler, the AI features. Your feedback here directly shapes the product.

Linking your Gmail is 200 points. This helps us verify real users versus bots, which matters a lot for maintaining protocol integrity.

Social sharing gets bonus points. When you talk about Polarise, you’re helping us reach other potential super individuals who’d benefit from the platform.

Every task you complete strengthens your position. Every point converts to $RISE allocation. It’s straightforward accumulation.

Step three is where it gets interesting: the referral multiplier. This is how you really scale your position.

Direct invite: 1,000 points per friend you bring in.

Second-tier: when your friend invites someone, you get 800 points.

Third-tier: when their friend invites someone, you still get 600 points.

Three-level referral rewards mean your network compounds automatically. And here’s a key detail: when your invited users complete tasks, you instantly receive those referral points. So you’re incentivized to bring in people who’ll actually use the platform, not just sign up and disappear.

Plus, everyone you invite automatically follows you on Polarise. You’re building your audience from genesis, before you even start creating prediction markets or topic NFTs.

Now, the milestone rewards are permanent, not temporary perks:

20 invites → Gold Badge

60 invites → Platinum Badge plus 1.5× referral points multiplier

100 invites → 1.9× multiplier

200 invites → Diamond Badge

300 invites → Permanent VIP status plus 2.5× multiplier

500 invites → Genesis Founder NFT

These aren’t just cosmetic. These badges carry actual weight in the protocol. VIP status affects governance rights, early access to new features, priority in liquidity pools. The multipliers compound your earning potential permanently. The Genesis Founder NFT is an on-chain marker that you were here at the beginning, building the network before anyone else.

The users with the highest multipliers today will capture the most $RISE allocation tomorrow. That’s by design. We want to reward the people who helped bootstrap the network, who brought their communities in, who tested the product when it was rough around the edges.

Why should people care about participating now versus waiting?

First, points-to-$RISE conversion happens at TGE. The earlier you accumulate, the larger your allocation. Simple math.

Second, the referral multipliers are permanent. If you get to Platinum or VIP status now, that 1.5× or 2.5× multiplier applies to everything you earn going forward. 

Third, you’re building your social graph early. Every person you invite follows you. When the protocol launches and you start creating prediction markets or topic NFTs, you have an audience from day one. Other users will be starting from zero.

So the call to action is simple: Go to www.polarise.org right now. Click “Unlock Rewards.” Register. Start earning points. Invite your network. The earlier you start, the larger your stake in what we’re building.

TGE timeline will be announced soon. Genesis is the window to accumulate maximum allocation. Once mainnet launches and we’re live, this opportunity closes. First-mover advantage is real here.Claude can make mistakes. 

  1. Looking ahead, where do you see Polarise in the next 12-18 months, and what is the ultimate goal for how you will revolutionize the way people interact, socialize, and monetize their capital in Web3?

In the next 12-18 months, we have very concrete milestones:

First, mainnet launch is imminent. We’re talking weeks, not months. The protocol is live, DeFi modules are running with $22.9M TVL, security audits are complete. What’s happening now is final polish and Genesis Program completion to ensure we have that critical initial user base.

TGE is coming right after mainnet launch. We’ll be announcing the exact timeline very soon, but Genesis participants should understand: the points you’re accumulating now convert directly to $RISE token allocation at TGE.

Post-TGE and mainnet, the focus is scaling the AI layer. Right now, our AI provides decision support for prediction market pricing, portfolio optimization, content strategy. Over the next year, we’re expanding that significantly: AI trading agents that can execute strategies autonomously with user approval, more sophisticated sentiment analysis across on-chain and off-chain data, predictive models for creator growth trajectories.

We’re also expanding the social features. Right now, you can deploy prediction markets and topic NFTs. We’re building out the full creator economy tools: livestream monetization is a major milestone. Let’s imagine streaming where every viewer interaction, every tip, every engagement moment converts directly to tradeable assets in real-time. Community DAO templates that auto-deploy with optimized tokenomics. Reputation systems that compound your influence as you demonstrate consistent judgment.

Multi-chain deployment is critical. We’re launching on Ethereum, but we’re not staying there. BNB Chain, Base, Polygon and all EVM integration is already in progress. Solana is next because that’s where a lot of consumer crypto activity lives. 

And we’re building integrations with the broader DeFi ecosystem. Our prediction market NFTs and social assets need to plug into existing lending protocols, DEXs, yield aggregators. Composability isn’t a requirement just for us. Instead, it’s what makes the entire vision work. Your Polarise assets should be usable across the entire DeFi landscape.

We’ll also be announcing heavyweight strategic partnerships over the coming months. I can’t share specifics yet, but we’re in late-stage discussions with major platforms and protocols that will significantly expand Polarise’s reach and capabilities. These aren’t just “partnership announcements”, they’re real integrations that bring substantial user bases and new use cases to the protocol.

Now, the bigger vision:

AI has already given individuals institutional-grade capabilities. Anyone can now analyze data, optimize strategies, make predictions at a level that used to require entire teams. But here’s the problem: Web2 platforms give you AI tools while extracting all the value you create.

What we’re building is the missing piece: infrastructure that lets individuals not just use AI capabilities, but actually capture the value those capabilities generate.

When you create prediction markets using AI-optimized parameters, you’re not just making content for a platform. You’re deploying cash-flowing assets you own. When you build communities with AI-enhanced engagement strategies, you’re not generating “metrics” for advertisers. You’re creating economic primitives where every interaction converts to value you and your community capture. When you stream with AI analyzing viewer behavior in real-time, attention doesn’t flow to platform ad revenue. It converts directly to tradeable assets.

The goal isn’t making everyone into mega-influencers. It’s making “super individual” normal. If you have edge in a niche, you should earn sustainable income. If you build a community of 500 engaged people, that should generate real economic returns. The AI layer handles the complexity: optimization, execution, portfolio management. You focus on what you’re good at: judgment, community, value creation.

In five years, success means Polarise becomes the standard infrastructure enabling super individuals across platforms. Not a walled garden, but the financial rails underneath social interaction everywhere.

Genesis participants are proving this evolution is possible. With TGE and mainnet launching soon, we’re moving from theory to reality.

  1. For someone new to SocialFi or prediction markets, what is the best entry point or first step they should take to get involved with Polarise today?

Honestly, just jump in. Go to www.polarise.org, click “Unlock Rewards,” register for Polarise Genesis Program.

Here’s what I actually recommend for someone new:

Create one prediction market about something you have an opinion on. Type % Bitcoin hits $150K by 2026 or whatever you think will happen. AI handles the parameters, liquidity bootstraps automatically. You don’t need to understand smart contracts.

Watch what happens: people trade on your market, you earn fees, prices move with sentiment. That’s the lightbulb moment when you realize you just turned an opinion into a cash-flowing asset.

For Genesis specifically:

Sign up, complete basic tasks: daily check-in, testnet interaction, link Gmail. Then invite friends who’d actually use this. Your referral points compound through three levels, and everyone you invite automatically follows you.

You don’t need to be a DeFi expert. Polarise is designed for people with judgment and social capital, not necessarily technical knowledge. The protocol handles complexity. You focus on opinions, communities, value creation.

Start small: create one market, invite a few friends, watch how it works. Then scale from there.

And stay connected with the community:

X: https://x.com/Polariseorg

Discord: https://discord.gg/polariseprotocol

Telegram: https://t.me/polariseorg

The earlier you start, the better. Genesis points convert to $RISE at TGE. Milestone multipliers are permanent. Getting in now means compounding advantages before mainnet launches.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Source: https://cryptodaily.co.uk/2025/12/redefining-social-interaction-and-financialization-interview-with-colin-lee-of-polarise