The Virtual Assets Regulatory Authority (VARA), in collaboration with the Dubai Land Department (DLD), has warned about companies falsely claiming to participate in a blockchain-based pilot project.
The real estate tokenization in Dubai is therefore at the center of an important technological initiative, but also of a warning issued by the local regulator.
The intervention comes at a delicate moment, just a few days before the Token 2049 conference, one of the main global events on the world of digital assets.
VARA takes action against misleading statements in Dubai
According to what was reported by VARA, some companies allegedly improperly declared to be involved in the real estate deeds tokenization program, officially launched on March 19, 2024, as a limited pilot project.
The regulator has clarified that only the entities expressly approved by the DLD and by VARA itself are authorized to participate in the program.
“Participation is reserved exclusively for formally approved entities,” emphasizes the official note. “Any company that publicly promotes involvement without official confirmation is distorting its position.”
VARA has not provided the names of the companies involved nor specific details, but the statement is a clear signal of rigor and institutional vigilance.
The tokenizzazione immobiliare di Dubai project is not an isolated experiment, but part of a broader strategy.
By 2033, VARA and DLD estimate that up to 7% of real estate transactions in the city could be executed through blockchain-based systems, with an overall estimated value of about 60 billion dirhams (equivalent to about 16 billion dollars).
This is part of Dubai’s strategic vision to establish itself as a global benchmark for emerging technologies, particularly in the field of digital finance.
However, to achieve this goal, it is essential to ensure credibility, regulatory compliance, and transparency in the relationships between the public, private, and investors.
Real estate tokenization refers to the digital representation of real estate assets through tokens on blockchain.
In practice, each token represents a fraction of ownership of a real asset — in this case, a property — recorded on a secure and traceable blockchain system.
This approach aims to make transactions more transparent, fast, and efficient, simplifying bureaucratic processes and facilitating access to investments even for small shares.
The pilot project of the DLD represents one of the first real implementations in the Middle East of this technology applied to the real estate sector.
However, like every new innovation, tokenization also involves challenges related to regulation and market surveillance, an aspect that VARA wants to keep under control from the initial phase.
Why did VARA issue the warning before Token 2049?
The timing of the communication by VARA is not coincidental. The issuance of the warning occurs just a few days before Token 2049, an international event that takes place right in Dubai.
The conference attracts startups, investors, institutions, and media from all over the world, becoming a strategic showcase for those seeking visibility in the bull and bear sector of criptovalute and digital assets.
In this context, some companies might be tempted to exaggerate their presence or their involvement in government projects to gain legitimacy or attract funds.
The intervention of VARA therefore aims to prevent image abuse and protect the reputation of the local sector, avoiding misleading statements that could influence stakeholders and investors.
In the statement, the Virtual Assets Regulatory Authority reiterates that only validated official communications are recognized.
Any reference to involvement in the tokenization project must be entrusted exclusively to those who have received written and verifiable approval.
Otherwise, it is a false representation of reality, potentially harmful to the public and institutional partners.
Despite the firm tone, the statement does not include a public list of approved companies, making it difficult for analysts and citizens to independently verify the claims of individual subjects.
The tokenized real estate market, if well regulated, could radically transform the way in which properties are exchanged, recorded, and fractionalized.
For Dubai, this represents not only a technological evolution but an economic opportunity of great magnitude. However, the balance between innovation and integrity will be crucial for the success of this transformation.
The position of VARA confirms the intent of the Emirati government to address market challenges proactively, protecting investor confidence and the reputation of Dubai as a pioneer in the blockchain sector.
The crucial role of authorities in the new financial ecosystem
With the expansion of digital markets and the adoption of technologies such as tokenization, authorities like VARA and DLD take on an increasingly strategic role.
It is not just about legislating, but about creating reliable and secure ecosystems, where innovation does not compromise transparency.
In this sense, the recent warning represents an important reminder for all the actors involved: digital credibility cannot disregard regulatory compliance.
And to participate in the new digital economy of Dubai, it takes more than a promotional statement.
The real estate tokenization in Dubai promises a revolution, but the foundations must be solid. Ensuring transparency, official authorizations, and regulatory supervision will be essential to build a credible future for the sector.
Investors and companies would do well to verify their sources and base their trust on facts, not on unconfirmed promises.
Source: https://en.cryptonomist.ch/2025/04/24/real-estate-tokenization-dubai-vara-raises-the-alarm/