Polymarket Teams Up with X to Bring Betting to Social Feeds

• Polymarket integrates prediction markets into X, allowing users to interact with real-world bets directly on social media.
• Despite expansion, Polymarket faces regulatory scrutiny and unresolved legal issues in Canada over binary options.

The recent partnership between Polymarket and X has caught the attention of cyberpunks and gamblers alike. It’s a serious attempt to bring prediction markets directly to the heart of a 24/7 social media platform. For X users, that means they’ll be able to bet on election results, sporting events, or even geopolitical issues from a single screen—without ever leaving the app.

But don’t think of this as old-school football betting. Polymarket operates in a very different scene from traditional gambling. Instead of relying on bookmakers and opaque odds, it’s using blockchain technology to manage market-based predictions.

And with this partnership, it’ll all come in the form of interactive widgets, real-time charts, and even pop-up odds on X’s hottest posts. Elon Elon Musk, the owner of X, has even said that prediction markets are more honest than traditional polls—and perhaps that’s what makes this deal feel right.

The next information age won’t be driven by the 20th century’s media monoliths — it’ll be driven by markets.

Our partnership with @X marks a new chapter for truth on the internet.

The future of news is optimized for truth, rooted in transparency, and anchored in reality. https://t.co/3HM0CJ6PPt

— Polymarket (@Polymarket) June 6, 2025

When Regulators Stepped In And The Industry Took Notice

However, Polymarket’s path has not been without its bumps. In early April, Canada’s Ontario Securities Commission (OSC) accused the platform of offering contracts that were deemed binary options—a form of betting that has been banned in the country since 2017.

Of the more than 6,000 contracts reviewed between 2020 and 2023, about 99% fell into that category. While Polymarket initially restricted access to Ontario residents, it still allowed users to close out existing positions.

The case eventually resulted in a settlement with two Polymarket affiliates. But the case is not over yet. A follow-up hearing is scheduled for April 14 to determine whether the deal truly reflects the public interest. The situation has many wondering—how far can prediction markets go before regulators really step in?

Meanwhile, at the Next Summit conference in New York in March, experts discussed the potential of a model like Polymarket’s. Unlike state-regulated sports betting, prediction markets are regulated by the federal government. What does that mean? They can reach all 50 states at once. That’s starting to make traditional gambling operators feel threatened.

From Solana Integration To Bitcoin Hopes On Polymarket

Furthermore, CNF previously reported that Polymarket has also expanded its reach to the Solana network. With this integration, users can now fund their accounts using SOL tokens. The effect is quite noticeable. User activity has soared and liquidity on the platform has also been boosted. In essence, the more choices there are, the more people are interested in betting.

Not only that, but predictions about Bitcoin on this platform also show quite an interesting trend. In mid-May, Polymarket noted that most of its users believe Bitcoin will touch the range of $110,000 to $130,000 this year.

Of the total betting volume of around $1.7 million, 87% is directed at the possibility of Bitcoin reaching $110,000. And around 67% believe that the figure of $130,000 is not an empty dream. Although, of course, betting is still betting—and not all predictions will come true.

What’s interesting about all of this is not just Polymarket’s partnership with X or the regulatory drama they are facing. But the question is how platforms like these are slowly changing the way we interact with public opinion, data, and even news.