Polygon Labs and Flipkart Set to Introduce Millions of Users to Web3

• Polygon and Flipkart have collaborated on an on-chain brand-first loyalty program.
• The program also plans to explore the launch of a dynamic marketplace.

Polygon Labs, the world’s largest blockchain ecosystem, has announced its collaboration with Flipkart, India’s largest online shopping platform, and Hang. This collaboration is for an on-chain brand-first loyalty program that is expected to introduce millions of users to Web3.

On June 14, Polygon tweeted about the new collaboration with Flipkart. Through this collaboration, Polygon and Flipkart will offer users the opportunity to get rewards based on their brand loyalty. The brand-first loyalty program named FireDrops 2.0 will revolutionize brand marketing, storytelling, and customer engagement on the Polygon network.

Enhanced Customer Engagement on Polygon Network

According to the report, Hang’s loyalty platform powers FireDrops 2.0. It will offer Flipkart users a personalized, engaging, and rewarding experience. Moreover, FireDrop uses NFT technology to reward users and provide a better experience.  

Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart, stated

By integrating Web3 and NFTs into brand loyalty programs, we are revolutionizing brand marketing, storytelling, and customer engagement.

He added that the e-commerce marketplace is constantly innovating and evolving. Flipkart recognizes the value of customer loyalty and, more importantly, the emerging space of Web3 loyalty.

The integration of NFT technology in FireDrop 2.0 enables easy ownership and the redemption of rewards. Moreover, the program also plans to explore the launch of a dynamic marketplace. It will allow users to buy and sell rewards and improve brand engagement. 

Polygon Labs continues to expand its ecosystem with the new integration. The collaboration aims to provide users with games, surprises, immersive experiences, and rewards. This helps users engage with their favorite brands in a meaningful way, earning exciting benefits and rewards. Moreover, with the scalability provided by the Polygon network, FireDrops is expected to expand Flipkart’s reach across the Indian e-commerce market.