Pineapple Financial Leads $100M Injective Treasury Strategy

Pineapple Financial, a Nasdaq-listed firm, announces a $100 million private placement to launch an Injective (INJ) digital asset treasury with several institutional investors participating.

This strategy positions Pineapple as the first public INJ holder, showcasing institutional interest in blockchain finance, potentially boosting market confidence in the INJ token.

Pineapple’s $100M INJ Treasury and Institutional Backing

Pineapple Financial, led by CEO Shubha Dasgupta, orchestrates the innovative initiative to create the world’s first publicly traded INJ treasury strategy. FalconX, Monarq, Abraxas, Kraken, Blockchain.com, Canary Capital, and the Injective Foundation participate as institutional investors. This strategy aims to accumulate and stake INJ tokens, sought for their competitive staking yields. Pineapple Financial seeks to leverage these opportunities, aligning itself at the intersection of fintech and blockchain-based finance.

Proceeds totaling $100 million will directly purchase and stake INJ tokens, emphasizing the integration of fintech and blockchain. Pineapple Financial targets a 12% annual passive yield through staking, noted as a superior yield in the digital economy. The treasury strategy is novel, placing significant focus on INJ’s utility and staking potential.

Pineapple Financial’s CEO shared insights via Twitter, noting the $100 million allocation as a first-ever synergistic digital asset treasury strategy.

INJ Pricing Trends and Strategic Implications

Did you know? Pineapple Financial’s strategic move parallels Tesla’s 2021 BTC treasury decision, showcasing increasing corporate interest in blockchain investments.

As of September 3, 2025, Injective (INJ) is priced at $13.34, registering a 3.16% rise in the last 24 hours. Its market cap stands at $1.33 billion with a trading volume of $98.68 million, according to CoinMarketCap data. The 60-day price increased by 26.37%. Such figures underpin the growing market confidence in INJ.

The Coincu research team observes that Pineapple Financial’s INJ-focused treasury strategy might inspire other fintech firms to pursue similar paths, potentially influencing broader regulatory frameworks and fintech practices. Historical trends suggest a sustained interest in high-yield staking assets.