Japan Airlines is creating an NFT project that includes benefits like becoming a member of a samurai family and staying in a traditional mansion.
Air transport group Japan Airlines dips its toes into nonfungible tokens (NFTs) through a collaboration with marketing firm Hakuhodo on a project called Kokyo NFT.
On Feb. 5, the airline service announced it would continue collaborating with Hakuhodo to facilitate a second round of experiments within the Kokyo NFT project, following its initial testing phase earlier in February.
The collaboration aims to tokenize local experiences and real-world assets (RWAs) into NFTs. The firms have also continued their discussions on how to build a “value creation story” that would lead inbound and domestic visitors to enjoy local experiences.
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Source: https://cointelegraph.com/news/nifty-news-samurai-nfts-take-flight-with-japan-airlines-solana-slows-down