Nexo Joins Acapulco Tennis Open to Grow in Latin America

• Nexo joins with the Acapulco Tennis Open to increase its presence in Latin America.
•  The sponsorship is consistent with Nexo’s 2025 growth goal and commitment to digital asset innovation.

Nexo, a dominant digital assets wealth platform, made its official move into the sport sponsorship of high-end sports when it entered a partnership with Acapulco Tennis Open. As it is now an official sponsor of the high-end ATP 500 competition, Nexo is set to further establish its presence in Latin America as it further enhances its vision towards development and sustainable wealth in the area.

The Abierto Mexicano Telcel, HSBC-presented, or Acapulco Tennis Open, will welcome world-ranked professional tennis professionals from February 24 to March 1, 2025, at Arena GNP Seguros. Scheduled to play are Alexander Zverev, Casper Ruud, and Tommy Paul. As part of this agreement, Nexo aims to extend its international presence and continue developing its vision of bringing digital assets into mass industry verticals such as sports.

Nexo’s Acapulco Tennis Open sponsorship is a merging of strategy principles, perseverance, and long-term achievement. Nexo, being a firm that is committed to providing solutions for digital assets, equates tennis success with wealth. Both entail vision, self-discipline, and great willpower. Nexo’s sponsorship also demonstrates the firm’s commitment to providing long-term value and solutions in wealth creation to customers, as well as the mass adoption of digital assets.

Nexo Expands Latin America Presence with New Alliance

With assets under management worth over $11 billion and over $320 billion processed to date since its founding in 2018, Nexo has positioned itself as a market leader in providing user access to customer-centric financial products and solutions. Nexo provides crypto-backed loans, interest-generating savings accounts, sophisticated trading functionality, and liquidity solutions, such as the first dual-mode crypto credit and debit card in the world. As part of its expansion plan to 2025, Nexo is launching artificial intelligence-driven technologies, enhanced cross-border payments, and expanded coverage in Latin American markets.

Nexo Co-founder and Executive Chairman Kosta Kantchev described the link between professional tennis and digital finance and reiterated that both are based on strategic implementation and resilience to expand. He described the sponsorship as indicative of Nexo’s belief in long-term wealth generation and fiscal prudence.

José Antonio Fernández Celorio, COO of the Acapulco Tennis Open, cited the natural affinity between Nexo and the event, noting that both stand out for their precision, endurance, and adaptability. He extended an invitation to Nexo to join the world of tennis, appreciating the company’s mission to equip clients with weapons to conquer the financial markets.

Mextenis, the main sponsor of the Acapulco Tennis Open and similar other high-level Mexican tennis competitions, continues to promote the country’s name in global sports and entertainment. The agreement with Nexo also enhances the reputation of the tournament as well as the cause of digital finance in sports.

In putting a stake in an internationally accepted event, Nexo reaffirms its commitment to creating financial innovation and providing further services worldwide. Its sponsorship of the Acapulco Tennis Open is an act of strategy in trying to bridge the difference between traditional finance and the digital economy of assets.