Mythical Games to Launch “FIFA Rivals” with Adidas Partnership – Coincu

Blockchain game developer Mythical Games will release its encrypted mobile game “FIFA Rivals” globally on June 12, 2025, in collaboration with Adidas.

The introduction of Adidas-branded digital assets is predicted to enhance user engagement and showcase brand value in the digital space.

Mythical Games and Adidas Unveil FIFA Rivals

Mythical Games has announced its decision to globally release “FIFA Rivals”, a new blockchain-powered mobile game. This initiative includes a strategic cooperation with Adidas, aimed at incorporating brand-themed digital assets like virtual kits and sneakers. Released on June 12, the game follows the company’s successful model from “NFL Rivals”.

This move is anticipated to leverage the global influences of both FIFA and Adidas, increasing user engagement and market share. The collaboration illustrates a new standard for digital experiences, allowing players to own and trade in-game assets through the established Mythical platform.

“As pioneers in gaming, we are dedicated to developing cutting-edge games that offer players an unparalleled experience, empowering them with true ownership of their in-game items.” — John Linden, CEO/Co-founder, Mythical Games.

Adidas Enters Blockchain Gaming with Digital Assets Debut

Did you know? The collaboration between Mythical Games and Adidas marks a historic moment as Adidas digital assets enter the blockchain gaming sector, potentially redefining brand engagement through cutting-edge gaming experiences.

Ethereum’s (ETH) current price stands at $2,523.08, with a market cap of $304.59 billion, according to CoinMarketCap. Over the past 60 days, ETH has shown a significant 70.64% increase, though its 24-hour trading volume is down by 48.63%.

The Coincu research team foresees potential financial and technological impacts as brands like Adidas engage with blockchain. This trend may herald more mainstream collaborations, influencing future regulatory frameworks while enhancing user experience in digital economies.