MoonPay Launches Streamlined Checkout Tool for Buying NFTs

Crypto payments firm MoonPay announced Thursday that it has launched an enhanced checkout tool for NFTs, giving companies and marketplaces a way to make it easy to buy tokenized artwork, collectibles, memberships, and other items.

MoonPay Checkout builds on the feature set of the company’s original NFT checkout widget, offering a no-code tool that can be easily added to websites to let customers purchase NFTs across dozens of chains using debit and credit cards.

The company says that the enhanced tool features a streamlined process with fewer steps to purchase NFTs, integration with Google and Apple accounts for a familiar login process for customers, and a simplified process for providing know-your-customer (KYC) documents.

Customers can also generate a crypto wallet during checkout to further expedite the purchase process, so they don’t need to be crypto savvy to get started.

The tool works with NFTs across 41 blockchain networks so far, including Ethereum, Solana, Polygon, and Flow. Users can also mint multiple NFTs in a single transaction.

For brands, MoonPay is offering new features like custom visual themes, custom smart contracts for powering the buying experience, and the ability to pay users’ gas fees. MoonPay also guarantees no chargebacks when customers purchase NFTs with the tool.

According to the company, the tool has already been implemented by major marketplaces like OpenSea and Magic Eden, as well as the Ethereum Name Service (ENS).

MoonPay CEO and co-founder Ivan Soto-Wright told Decrypt that providing a comfortable NFT buying experience for users is “one of the biggest barriers for brands,” and that the company has completely reworked the checkout process.

“What was once a five-screen process is now a seamless, four-click experience that makes it simple to purchase digital collectibles in just seconds,” he said. “We are merging the technology of Web3 with the high-quality user experience that customers expect in Web2.”