MLK debuts on Binance Alpha and raises the bar for Web3 loyalty

The listing of MLK on Binance Alpha marks a turning point for the loyalty and blockchain sector: on August 16, 2025, Binance Alpha announced the inclusion of MiL.k, immediately launching trading competitions and promotional initiatives reserved for users.

MLK listed on Binance Alpha on August 16, 2025, with the launch of trading competitions and dedicated promos

MiL.k is not simply a crypto project: it unifies different loyalty programs, allowing the exchange of reward points from various brands on a single platform, leveraging blockchain technology to break down silos and barriers between companies.

This solution addresses one of the most widespread “plagues” in loyalty programs: closed data and mechanisms, conversion difficulties, and poor actual use of rewards. MiL.k solves all this by ensuring interoperability and transparency. A true paradigm shift, transforming points from various ecosystems into fluid digital assets.

The value of MLK is based on real and strategic partnerships already active:

OK Cashbag – Loyalty program of the Korean giant SK Group

L.POINT – Loyalty platform of Lotte Group, leader in retail in Asia

CU – The largest convenience store chain in Korea

Megabox – National network of multiplex cinemas

NOL – Reference for travel, main OTA of Southeast Asia

AirAsia – Top player airline on an international scale

In essence, millions of real users can convert their points through MLK. Binance Alpha is an exclusive feature in the Binance wallet that highlights the Web3 projects considered most promising by the exchange team.

The quotation of MLK starting from August 16, 2025, is more than just an opening to trading: it includes ad hoc competitions, promotional events to encourage both historical holders and new users to discover the platform and the token.

According to Jayden, CEO of Milk Partners, this milestone “reflects the commitment to bring real value and a user-first approach in the sector.”

Why is the migration to Arbitrum One a technical breakthrough?

At the beginning of 2025, MiL.k chose to migrate its infrastructure to Arbitrum One, one of the main Layer 2 solutions based on Ethereum. What does it mean?

Layer 2 like Arbitrum One allow for faster transactions and reduced costs, ensuring full compatibility with the Ethereum ecosystem while overcoming its scalability limitations.

As a result, MLK can offer better user experiences and broader interoperability, key objectives for growth in the Web3 arena.

MiL.k is not limited to traditional partnerships: it has formed strategic alliances with The Sandbox – the famous metaverse – and Galxe, a super app in the Web3 world known for its engagement and reward programs.

These agreements aim to experiment with new use cases of loyalty: from rewards spendable in the metaverse to cross-chain activities between digital worlds and real life. The declared ambition – now strengthened by the listing on Binance Alpha – is to become the global reference point for the intelligent management of tokenized rewards.

Access to MLK through Binance Alpha is open from August 16, 2025, accompanied by incentivizing trading campaigns and amplified visibility within the Web3 community.

The MiL.k ecosystem today allows users to:

Convert and transfer loyalty points into MLK

Participate in cross-brand initiatives and exclusive benefits

Interact with realities like DeFi, NFT, and metaverse through partners like The Sandbox

Those who already use reward programs connected to Korean partners and AirAsia are in pole position to take advantage of dedicated premieres and promotions.

What to expect now? Trends, risks, and future prospects

The debut of MLK on Binance Alpha frames the loyalty of the future: interoperable, open to the global blockchain, constantly updated on Web3 trends.

Among the most significant upsides, the penetration between already popular companies and real users, a rare element in the crypto sector. However, the competition remains high and the perfect user experience will be decisive.

Watch out for the classic risks of volatility in crypto markets; furthermore, widespread adoption outside of Asia is still an open challenge, despite global partners.

The CEO Jayden reiterated: “We will work to further differentiate our services” and consolidate market leadership.

The coming weeks will be crucial: the question is whether MLK will manage to establish itself as the standard for Web3 loyalty or if it will be bypassed by emerging competitors.

The challenge has just begun: stay updated on Binance Alpha channels and news from the MiL.k ecosystem to catch real-time updates, rewards, and opportunities. The future of tokenized reward management starts here.