Michael Saylor’s ‘Endurance’ Message Surfaces

Strategy Executive Chairman Michael Saylor has responded to the ongoing Bitcoin market crash with a single-word message: “Endurance.” The post appeared on X as Bitcoin plunged below $82,000, marking its lowest level since March 2025.

Saylor accompanied his message with an AI-generated image depicting himself in polar explorer attire. The image references Sir Ernest Shackleton’s historic Imperial Trans-Antarctic Expedition of 1914-1917. The expedition’s ship, the Endurance, became trapped and crushed by pack ice, yet Shackleton managed to save his entire crew through determined leadership.

The symbolism suggests Saylor views the current market downturn as another test of resilience. His message implies that Bitcoin holders can weather this storm despite mounting losses.

Bitcoin Price Collapse Deepens

Bitcoin traded around $83,760 at the time of writing, after fluctuating between approximately $81,000 and $87,000 over the previous 24 hours. The cryptocurrency has fallen more than 30% from its peak above $120,000 reached in October.

BTC price action in the last 24 hours, Source: CoinMarketCap

The recent volatility resulted in roughly $2 billion in liquidated cryptocurrency positions, affecting hundreds of thousands of traders. The price decline intensified during Asian trading hours.

Bitcoin dropped 13.1% over the past week and 22.5% in the past month. Market sentiment reached its lowest point in recent history. The cryptocurrency fear and greed index plunged to extreme fear territory.

Strategy Holdings Face Pressure

Strategy holds 649,870 Bitcoins at an average purchase price of $74,433. The company’s Bitcoin holdings are approaching breakeven as prices hover near its average entry point. A 15% further decline would push the entire position into negative territory.

Strategy stock (MSTR) has declined approximately 40% in recent weeks as Bitcoin weakness intensified. The company’s market value has contracted sharply alongside the cryptocurrency downturn.

Saylor previously stated his firm could withstand an 80-90% Bitcoin price drop without operational disruption. The executive has consistently advocated a long-term holding strategy regardless of short-term volatility.

Strategy faces potential removal from the Nasdaq 100 and MSCI USA indices following its 57% stock price decline over six months. Major index providers are reviewing whether companies heavily invested in digital assets qualify for traditional equity benchmarks.

MSCI will make a decision on January 15, 2026, with any removal taking effect after the February 2026 index rebalancing. The review examines whether firms holding more than 50% of assets in digital currencies resemble investment funds rather than operating companies.