Lego victim of a hacker attack then resolves the issue

Lego was the victim of a crypto scam, with the hacker inserting a banner on its homepage promoting the purchase of a fake Lego Coin. The toy manufacturer resolved the issue in a short time, stating that no user accounts were compromised. 

Crypto Scam: the hacker targets Lego and promotes the purchase of a fake coin

Lego, the giant toy manufacturer, was a victim of a crypto scam for a few minutes. The hacker allegedly inserted a banner on its homepage promoting the purchase of a fake Lego Coin. 

In practice, on the evening of October 4th in America, the Lego website was greeted by a banner with golden coins illustrated with the company’s logo, stating that the “Lego Coin” was officially in circulation. 

Not only that, the banner also promised “secret rewards” to those who would purchase some of them. 

By clicking on the “Acquista” link on that banner, however, users ended up on the phishing site where they could purchase fake ERC-20 tokens. 

Some more attentive users managed to report the crypto scam banner, even on X:

Hey @LEGO_Group someone has jumped onto your site and changed the main page! It leads to a cryptocurrency site and to an account that almost certainly isn’t you!

Crypto Scam: Lego resolves the hacker attack by removing the banner 

According to what reported, it seems the incident occurred overnight at Lego’s headquarters. In any case, the toy manufacturer responded in relatively short time, removing the unauthorized banner and links

Here’s what Lego said about it:

“On October 5, 2024 (evening of October 4 in the United States), an unauthorized banner briefly appeared on LEGO.com. It was quickly removed and the issue was resolved. No user accounts were compromised and customers can continue shopping as usual. The cause has been identified and we are implementing measures to prevent this from happening again.”

In practice, it seems that no user account has been compromised by the crypto scam and that customers can return to making their purchases as usual. 

Lego has specified that it has identified the cause of the breach and is also working to implement security measures to prevent it from happening again. 

The metaverse through the eyes of children

More than launching its own Lego Coin, the famous game manufacturer seems to be more interested in the metaverse. 

In fact, at the World Economic Forum (WEF) of 2022, Edward Lewin, vice president of the Lego Group, would have described the his idea of a metaverse built for children. 

In practice, for Lewin, the metaverso could be an excellent way for future generations to learn. 

To give an example that explains his idea, Lewin described how children (or adults) can use augmented reality to learn how a volcano works. An experience that could be better compared to trying to understand it through a two-dimensional book.