KuCoin launches $2b ‘Trust Project’ to boost platform integrity

KuCoin unveils Trust Project, a $2 billion initiative to boost transparency and security of the platform.

User trust has become one of the main issues for centralized exchanges, and platforms are starting to respond. On Wednesday, April 30, KuCoin announced the “Trust Project,” a $2 billion investment aimed at strengthening platform security, transparency, and regulatory compliance.

“The Trust Project reflects KuCoin’s core platform values — user protection, verifiable transparency, compliance-first operations, infrastructure neutrality, and a commitment to long-term sustainability. This multi-year investment will support continued security enhancements, strengthen regulatory collaboration, and fund global educational initiatives that empower users and contribute to a more mature and credible crypto environment,” KuCoin stated in a press release.

The project will include investments in security, collaboration with regulators, and educational initiatives. At the same time, the project will strengthen the KuCoin Token (KuCoin) ecosystem, in an effort to align its value with community participation.

Trust Project is already in motion: KuCoin CEO

It’s still unclear how the $2 billion will be allocated across these areas. Crypto.news reached out to KuCoin for clarification on the timeline and whether any portion of the funds would go toward token buybacks or user incentives.

In response, KuCoin CEO BC Wong said that while specific allocations and timelines are still being finalized, the initiative is already underway, and the company is committed to long-term transparency.

“We’re committed to backing our Trust Project with a $2 billion investment over time—targeted at strengthening platform transparency, user protection, regulatory compliance, and the KCS ecosystem,” Wong told crypto.news. These pillars form the foundation of our long-term roadmap. While specific allocations and timelines are still being finalized, this is far more than a pledge—it’s already in motion. We’ll share more as each phase takes shape and remain open to ongoing dialogue with the media and our users.”

KuCoin has faced regulatory issues in multiple jurisdictions, including Japan, Hong Kong, and South Korea. Despite this, its user base reached 38 million in 2024, with the largest growth coming from Latin America and the MENA region.