PayPay, one of Japan’s leading digital payment platforms, acquired a 40% equity stake in Binance Japan. Latest news from Coinidol.com on October 9, 2025.
This major capital and business alliance, announced on October 9, 2025, represents a powerful convergence of established traditional finance (TradFi) infrastructure and the global blockchain ecosystem.
To accelerate cryptocurrency adoption in the world’s third-largest economy
PayPay, a SoftBank group company, boasts an extensive user base, positioning it perfectly to serve as the gateway for its millions of users to the world of Web3 and digital assets. The core strategic goal of the partnership is to create a seamless bridge between Japan’s widespread cashless payment network and the crypto asset market.
Initial initiatives rolling out from this collaboration include:
Direct Crypto Purchase: Enabling Binance Japan users to purchase cryptocurrencies using their existing “PayPay Money” balances directly within the Binance Japan application.
Seamless Withdrawal: Allowing users to select “PayPay Money” as a direct withdrawal option when selling crypto assets, effectively converting crypto back into fiat within a highly familiar and trusted payment system.
This partnership is a significant leap forward in making digital assets accessible to the average Japanese consumer, moving crypto out of niche trading platforms and into the daily financial lives of the country’s population.
A growth for both companies
Takeshi Chino, General Manager for Binance Japan, emphasized that the alliance will leverage Binance’s innovative technology and global leadership with PayPay’s unparalleled user scale to make Web3 “more accessible to people across the country.” By integrating crypto services into one of Japan’s most utilized payment platforms, the alliance effectively eliminates key barriers to entry, such as complex onboarding and lengthy fiat-to-crypto conversion processes.
This strategic partnership is expected to drive substantial growth for both companies and serve as a powerful model for how established regional payment giants can integrate blockchain technology, further solidifying the trend of crypto’s mainstream financial integration.
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