Still-Twitter CEO Elon Musk has found a successor for himself, Bitcoinist reported yesterday – but what about her Dogecoin love? The billionaire wrote in a tweet that a successor has been found and she will take over his role as X / Twitter CEO in about six weeks. Musk did not initially mention a name.
In addition, Musk announced that he wants to act as CTO, that is, as chief technical officer, of Twitter in the future. This would include overseeing products, software and sysops.
Linda Yaccarino Likely To Be New Twitter CEO
It didn’t take long for the rumor mill to get rolling and come up with the name of the supposed new Twitter CEO. According to reports, it will be Linda Yaccarino, the current head of advertising at media conglomerate NBC Universal.
She will likely be tasked with getting Twitter’s advertising business rolling again, which has suffered losses in recent months. Musk had bought Twitter in October for around $44 billion, fired top management and taken over the reins himself.
Because of the freedom of speech, which Musk places at the top of his list, advertising revenue has plummeted and with it Twitter’s central source of revenue. Many advertisers disagreed with Musk’s free speech approach, citing a negative environment for their products as the reason for their retreat.
Tech journalist Kara Swisher tipped off shortly after Musk’s tweet that advertising expert Yaccarino was the most likely candidate for Twitter’s chief executive post. A little later, The Wall Street Journal reported the executive was in talks for the job.
Yaccarino is currently in charge of NBC Universal’s global advertising business. As head of advertising sales for NBCU, she was instrumental in launching the ad-supported streaming service Peacock. Previously, Yaccarino spent 19 years at Turner Entertainment and was credited for leading the network’s advertising sales into the digital future.
Most recently, she struck a deal with Twitter for NBC Universal for footage from the 2024 Paris Olympics. Variety wrote that she has long expressed admiration for Musk, citing Yaccarino’s close circle. In mid-April, she interviewed Musk at an advertising conference in Miami and praised his work ethic.
Is Yaccarino A Dogecoin Lover?
Yesterday’s news caused a stir in the Dogecoin community. The big question is whether the new Twitter CEO will support Dogecoin (DOGE) as much as Elon Musk himself.
I just hope the new Twitter CEO likes dogecoin 🤞
— Sir Doge of the Coin ⚔️ (@dogeofficialceo) May 11, 2023
It is also questionable what influence Musk will retain and whether he will be able to push through the introduction of Dogecoin as a means of payment, for example. At least the announcement that he will remain CTO bodes well for the DOGE community.
However, Yaccarino’s Twitter profile also provides reason for hope. While she hasn’t had any touchpoints with cryptocurrencies or Dogecoin (publicly), her account shows some surprising finds.
The list of accounts (1,161 in total) she follows on Twitter includes Tesla and the official Twitter account, as well as Dogecoin, Billy Markus (DOGE inventor) and several Dogecoin community accounts, Sir Doge of the Coin and DogeDesigner. Another surprise: Yaccarino also follows the official Shiba Inu Twitter account.
Is the rumored new Twitter CEO Lina Yaccarino a #Dogecoin lover? #DOGE #SHIB
Her Twitter reveals quite a bit: pic.twitter.com/VIh1nF70cZ
— Jake Simmons (@realJakeSimmons) May 12, 2023
At press time, the Dogecoin (DOGE) price stood at $0.0703, falling along with the market trend.
Featured image from Stormgain, chart from TradingView.com
Source: https://bitcoinist.com/musk-twitter-ceo-linda-yaccarino-dogecoin-lover/