InterNetX Taps D3 to Turn Web2 Domains Into Tradable Tokens

InterNetX, a European domain registrar, is partnering with blockchain startup D3 Global to tokenize its portfolio of over 22 million domains as tradable real-world Assets (RWAs).

The collaboration, according to a press release shared with The Defiant, integrates InterNetX’s domain portfolio with D3’s DomainFi infrastructure and Doma Protocol, a blockchain network purpose-built for domains.

Customers of InterNetX will be able to convert “traditional domains” into blockchain-based tokens, offering “new possibilities for domain trading, distribution channels, fractional ownership, and innovative Web3 applications.” Tokenized domains are expected to function interoperably with existing DNS infrastructure while gaining utility on blockchains like Solana, Avalanche, and Base.

D3 co-founder and CEO Fred Hsu told The Defiant that InterNetX customers will “gain access to domain tokenization on Doma later this quarter,” with integration prioritized to support DomainFi features like fractionalization in the coming months.

DomainFi

While tokenized domains can be traded on major NFT marketplaces such as OpenSea and Magic Eden, Hsu said the system was designed to maintain low fees and “minimal blockchain complexity.”

“Doma enables domains to be tradable like NFTs, with low fees, transparent transactions, and minimal blockchain complexity. These tokens will pave the way for new liquidity and DeFi use cases previously unavailable to InternetX users by tapping into retail investors hungry for exposure to this new RWA class,” Hsu said.

InterNetX’s integration with Doma will also provide resellers with new monetization options. According to Hsu, domain holders “will be in the driver’s seat” and able to “utilize these tokenized assets across existing major DeFi apps.” Meanwhile, InterNetX serves as the on-ramp and custodian, embedding itself “into the monetization journey as custodians of valuable internet real estate,” Hsu explained.

The initiative positions InterNetX as an early mover in what both firms view as a new asset class: tokenized domain names, also known as “DomainFi.”

As of press time, RWAs tokenized on-chain total about $25.18 billion, with private credit making up a substantial portion — $15.1 billion — according to data from RWA.xyz.

In mid-July, The Defiant reported that tokenized RWA growth on Solana has begun outpacing Ethereum, with Solana’s RWA value rising more than 200% year-to-date. However, despite Solana’s rapid growth, Ethereum still holds the largest share of the market, with over $7 billion of the $25.18 billion in tokenized RWAs on public blockchains.