Following the death of UAE President Sheikh Khalifa, the highly anticipated Floyd Mayweather boxing match set to take place atop the Burj Al Arab helipad on Saturday, May 14, was postponed.
The fight finally took place at the Etihad Arena in Abu Dhabi on Saturday, May 21, at 10 p.m., as verified by Mayweather on his Instagram.
The main sponsor of the Big Fight was ICICB. ICICB is a highly scalable, secure, and fast blockchain that serves as the foundation for the growing sectors of AI, Blockchain, and Metaverse.
The project has created a virtual world, or metaverse, in which users may be whoever they wish, connect with other users, own virtual land, and make money.
Besides being pioneers in the world of blockchain and crypto, they offer great investment opportunities. They are also huge contributors to industries such as real estate, jewelry, and infrastructure.
Floyd Mayweather proudly presented ICICB in a way he had never done before. His trunks will be branded with the ICICB logo, and the match’s referee will also sport their branding.
Mayweather was thrilled when he said, “It is my privilege that I proudly promote ICICB, an amazing company run by my friend, while fighting in the UAE. Whenever I visit this region, my first stop is to the ICICB HQ, located Downtown across the street from Burj Khalifa.”
Additionally, he’s also been using Instagram stories to give a big shoutout and show his support for ICICB as a company on the rise in Dubai, with a lot of potentials.
Sponsoring an event of this magnitude is a major step forward for a DMCC registered and blockchain-based company situated in Dubai. It is unquestionably a positive move to bring crypto to the people and make it mainstream.
About ICICB Group
ICICB Group is a financial services company based in the Middle East with a network of hundreds of offices worldwide to provide financial and banking services to more than 26 countries.
The core mission of ICICB Group is to help in the development of digital technology that can be integrated with the daily activities of people’s lives to improve efficiency and sustainability.
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Source: https://beincrypto.com/icicb-sponsored-the-mayweather-boxing-match-in-abu-dhabi/