AllScale:- The market cap of Stablecoin have surpassed $260 billion on the back of growing adoption and real-world utility. As the landscape continues to grow, a new startup called AllScale is trying to bring it down to microbusinesses worldwide.
AllScale, co-founded by Ruoyang “Leo” Wang, is building the consequential infrastructure for the 600 million micro businesses worldwide (SMBs) that can run invoice, sell, and run payroll entirely in stablecoins.
According to the project, “Most existing solutions are built for crypto natives”. They can not work for the corner shop owner in Lagos who wants to buy inventory from Shenzhen, or the freelance designer in Buenos Aires serving clients in London.
It recently closed its $1.5 million pre‑seed in June 2025, led by Draper Dragon, Amber Group, Y2Z Ventures, and other angel backers.
AllScale – The Web3 Version of PayPal
Stablecoins work brilliantly on paper. They offer instant settlement, near-zero fees, and insulation from currency volatility.
But asking a small business owner to navigate wallet addresses, gas fees, and compliance protocols is like asking them to pilot a spacecraft to deliver groceries.
This is AllScale’s approach aims to make simple by hiding the complexity. It has introduced a suite of tools – from social commerce integration to one-click invoicing that doesn’t feel like crypto infrastructure.
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At its core, AllScale offers merchants a single, intuitive dashboard that combines:
1. Invoice Generation: It allows businesses to create and e‑sign invoices via a simple link in few seconds. Clients can choose to pay on‑chain (stablecoin), bank wire, or card—and funds arrive instantly as stablecoins.
2. From Websites to WhatsApp: It allows merchants to share a customizable AllScale stablecoin payment links link on Telegram, WhatsApp, or Instagram. Customers can tap to view products and complete payments without ever leaving their chat or feed.
3. Cross‑Border Payroll: Its third core product allows businsses to hire global contractors or employees and pay them in stablecoins. It automatically handles KYC/KYB, on‑chain KYT, and AML checks in the background.
Thus, it aims to provide end-to-end solution for the last-mile of enterprise stablecoin adoption.
A Stablecoin-Powered Economy
AllScale is structured as a Delaware‑incorporated C‑corp (for U.S. legal and fundraising purposes) but its operational headquarters and core team are based in Hong Kong. It feels like PayPal circa 2003, except it works everywhere, instantly, without the 3-5% haircut.
But AllScale’s founding team – drawing talent from Kraken, Block, and TikTok – brings both technical depth and go-to-market experience.
More importantly, their choice to focus on SMBs instead of consumers reflects strategic discipline. Businesses tolerate more friction if the value is clear and once onboarded, they’re sticky.
If AllScale executes, they won’t just be another payments company. They could fundamentally reshape the economics of global micro-entrepreneurship. For merchants, the instant payment settlements in Stablecoins has save them from the drudgery of long waiting days and intermediaries raking in charges.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
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Source: https://coingape.com/brandtalk/pulse/how-this-startup-took-stablecoins-from-websites-to-whatsapp-to-empower-small-businesses/