House of Doge Goes Public in Latest Play to Boost Dogecoin TradFi Adoption

House of Doge, the corporate arm of the Dogecoin Foundation, has gone public in the latest move by backers of the popular meme coin to infiltrate Wall Street and boost the token’s adoption in traditional commerce. 

The company will soon be trading on Nasdaq thanks to a reverse takeover by Brag House Holdings (ticker: TBH), a college-focused online gaming business. Prior to this morning’s announcement, TBH had surged over 43% in the last two weeks.

House of Doge is backed by corporate leaders including Alex Spiro, Elon Musk’s personal attorney. The company has framed going public as the latest step in their mission to make Dogecoin a dominant, universally accepted payment method.

“Being a publicly traded company… allows us to scale with all the capital we would need to make sure that the utility behind Dogecoin comes full circle,” Marco Margiotta, the CEO of House of Doge, told Decrypt in a video interview. 

Increased access to capital will be “very instrumental” to House of Doge’s plans to scale global payment rails for Dogecoin on “a quicker timeline,” the CEO added.

Since its founding earlier this year, House of Doge has launched several ventures designed to increase Dogecoin’s exposure to traditional finance and mainstream consumers. 

The company is a key partner behind CleanCore, a $170 million Dogecoin treasury trading on the New York Stock Exchange; it has also filed for a spot Dogecoin ETF, alongside 21Shares, that is widely expected to be approved for trading later this year.

And the company says it is working with both 21Shares and Robinhood to develop additional Dogecoin yield products and alternative investment vehicles for everyday traders.

Today, House of Doge also revealed several of its backers, who invested in the firm when it was still private. They include former Texas Governor Rick Perry, the New York Yankees-owning Steinbrenner family, X personality Mario Nawfal, and several current and former NHL players including Tyler Seguin, Jason Arnott, and Ales Hemsky.

That overlap with sports is no accident. Margiotta maintains that the fervent Dogecoin community is perhaps the token’s greatest asset, and said his company plans to tokenize elements of mainstream culture, beginning with sports, as a means to connect Dogecoiners to other diehard fandoms.

“It all starts with the sports side of tokenization, but there’s also very attractive alternative asset classes we’ll be bringing to market,” he said. 

Going public and accessing more capital will allow House of Doge to aggressively pursue its sports-related ambitions in a manner that would not have been possible as a privately held company, Andy DeFrancesco, the company’s founder, told Decrypt.

As Dogecoin’s global utility grows over time via such initiatives, Dogecoin’s new suite of corporate entities won’t be the only ones profiting, according to Margiotta.

“Every Dogecoin holder [should] reap the benefits,” he said. “Dogecoin itself should have massive appreciation, we think, over the next few months, quarters, and years. All the utility forthcoming should put a lot of pressure on the coin in an upward trend.”

Editor’s note: This story was updated after publication to clarify the timeline for Nasdaq trading.