Gucci Unveils Unique Milan Fashion Week Metaverse Experience

• Gucci released three distinct virtual experiences on the three metaverse platforms.
• Sabato De Sarno, Gucci’s newly appointed Creative Director, laid out the presentation.

The “Dream Big” section of Gucci, which is responsible for exploring Web3 and metaverse projects, developed a ground-breaking metaverse experience to accompany the fashion house’s first presentation with its new designer.

Sabato De Sarno, Gucci’s newly appointed Creative Director, laid out the presentation on Friday, September 22 during Milan Fashion Week. Gucci released three distinct virtual experiences on the three most popular metaverse platforms.

Gucci Encora

Despite the fact that the actual Fashion Week event had to be moved inside owing to weather issues, Gucci was able to realize its initial notion of an open-air celebration thanks to these digital forays.

“Gucci Ancora” means “encore” in Italian, and the original plan for the event was to hold it in the neighborhood of the prestigious Accademia di Brera. Gucci has updated the May 2022 debuted “Gucci Town” area inside Roblox. The new name, “Gucci Ancora,” and design were inspired by the creative vitality of Milan’s Brera neighborhood.

In one of the chambers, users may interact with a piece of artwork that changes shape to unlock secrets and a gateway. One may “earn” exclusive prizes by completing all three minigames as stated on the Roblox website.

Gucci supports a public art display to highlight the relationship between the fashion industry and the arts. Roblox, Zepeto, and China’s QQ all provide digital analogues to this idea, assuring its global reach via a digital version of the meticulously replicated Milanese architecture.

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