Gracy Chen Launches Bitget Universal Exchange for Global Access

• Bitget marks its seventh anniversary with the launch of Universal Exchange (UEX).
• UEX offers trading across crypto, tokenized equities, ETFs, forex, and gold.
• AI integration and hybrid security infrastructure aim to expand global financial access.

On September 16, Bitget marked its seventh year in operation with a major announcement from CEO Gracy Chen; the launch of its Universal Exchange (UEX). 

In a letter to the exchange’s 120 million users, Chen said UEX is designed to bridge traditional finance and blockchain trading, offering access to not only crypto, but also tokenized U.S. equities, ETFs, foreign exchange pairs, and gold.

Chen drew inspiration from the idea of a “seventh gear,” referencing her visit to the MotoGP in Italy earlier this year. She described the exchange’s journey as one of breaking conventions and emphasized that the seventh anniversary represents both a milestone and the beginning of a new growth cycle.

Related: Bitget Wallet Launches Stablecoin Earn Plus With 10% Yield on USDC

A Platform That Breaks Old Divides

In her letter, Chen said the crypto industry has moved beyond the simple divide between centralized and decentralized exchanges. Centralized venues restrict listings, while decentralized ones can feel fragmented.

The Universal Exchange is designed to merge the advantages of centralized and decentralized models. It allows users to trade millions of on-chain tokens directly from their exchange accounts without switching platforms —offering 24/7 services. Earlier this month, Bitget became the first exchange to enable direct purchases of over 100 tokenized U.S. equities.

By combining diverse asset classes in a single system, the company aims to address the limitations of both centralized and decentralized exchanges. Chen noted that the platform seeks to provide a complete trading experience where traditional and blockchain-based assets coexist.

One of UEX’s defining features is the use of artificial intelligence. Bitget’s AI assistant, called GetAgent, can analyze trading history, evaluate risk profiles, and execute trades on behalf of users. 

The company says the tool is designed to simplify complex trading processes, allowing commands to replace multi-step actions.

This AI integration aligns with Bitget’s broader goal of lowering entry barriers for new traders while providing advanced capabilities for experienced investors.

Security as the Cornerstone

Bitget also emphasized that security is the cornerstone of its operations. She noted that the UEX framework combines on-chain and off-chain custody, early-warning systems for potential risks such as rug pulls, and an expanded user protection fund. 

These measures are intended to safeguard users against both traditional and emerging threats in the market.

Seven Years of Expansion and Impact

In reflecting on Bitget’s first seven years, Chen pointed to its record as a challenger in the industry. Over the years, it has incubated Bitget Wallet and Morph Chain, launched social programs such as Blockchain4Her and Blockchain4Youth, and established a partnership with UNICEF. 

Related: Bitget Deepens MotoGP Partnership With ‘Smarter Speed Challenge’ at Catalunya GP

These initiatives highlight its focus on financial inclusion and blockchain education. The anniversary, she added, marks the close of one cycle and the beginning of another.  Notably, with a workforce of over 2,100 employees, Bitget has grown into one of the leading exchanges by user numbers.