The Gemini XRP card is a new crypto rewards card that lets users “Spend Dollars, Earn XRP.” Gemini has launched a major NYC billboard campaign to promote the card after a mixed reception and a brief App Store ranking surge, signaling continued marketing momentum for the product.
Major NYC billboard reads “Spend Dollars, Earn XRP,” promoting Gemini’s new XRP card.
Community reaction is mixed, noting limited novelty compared with existing crypto cards.
Gemini briefly overtook Coinbase on Apple’s App Store after the card launch, per COINOTAG reporting.
Gemini XRP card, NYC billboard push — learn why Gemini is doubling down on marketing and what it means for XRP holders. Read more from COINOTAG.
What is the Gemini XRP card?
The Gemini XRP card is a crypto rewards payment card launched by Gemini in partnership with Ripple that awards XRP on qualifying purchases. The card is positioned as a fiat-spend, crypto-earn product with marketing focused on retail adoption and rewards mechanics.
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Gemini has escalated promotion with a high-visibility billboard in New York City reading “Spend Dollars, Earn XRP.” The campaign follows earlier teasers and the card’s release this week, and comes amid mixed community feedback. Plain-text reporting by COINOTAG notes that the launch also produced a short-lived App Store ranking boost.
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Source: https://en.coinotag.com/geminis-nyc-billboard-may-boost-interest-in-new-xrp-card-after-mixed-community-response/