Gate is celebrating its 12th anniversary with a brand refresh and upgrade, opening the door to the encryption future.

The globally leading cryptocurrency trading platform Gate.io celebrates an important milestone of its 12th anniversary and officially announces a brand upgrade, introducing a new Chinese name — “大门”. With the anniversary theme of “Twelve years of unity, together opening the Gate, moving forward with renewal”, Gate.io reflects on its growth and breakthroughs over the past twelve years, and with a brand new image, it embarks on the future, bringing a more open, diverse, and innovative crypto ecosystem to global users.

Twelve years of innovation and progress have forged a leading position globally

Since its establishment in 2013, Gate.io has been focused on the innovation and development of blockchain technology, committed to providing secure, stable, and diverse digital asset trading services. Today, Gate.io has grown into a leading global trading platform with 22 million users, consistently ranking among the top three in the world in trading volume and liquidity, and holding the second spot in 24-hour spot trading volume globally. The platform supports spot trading, futures contracts, leveraged trading, and financial products for over 3,800 cryptocurrencies, providing users worldwide with rich investment options. Its platform token GateToken (GT) has continued to play a core role since the launch of the GateChain mainnet in 2019. As of now, the GT price has reached a peak of 25.960 USD, with a total circulating market cap exceeding 2.94 billion USD, making it leap into the global Top 40 by market cap.

In this process, Gate.io establishes a complete crypto financial ecosystem and promotes transparency in the industry. As the first mainstream exchange to commit to 100% reserves, Gate.io collaborates with the American auditing firm Armanino LLP, using the Merkle Tree open-source solution to regularly disclose asset reserve status. As of January 17, 2025, Gate.io’s total reserves exceed $10 billion, ranking fourth globally, with a total reserve ratio of 128.58%, leading the industry average and ensuring the verifiability and security of user assets.

Leads cross-industry collaboration, empowering future growth in the industry

In addition, Gate.io actively engages in cross-industry cooperation, continuously enhancing the industry’s influence worldwide. In 2024, Gate.io announced a partnership with the Inter Milan Football Club, jointly opening a new chapter in the integration of cryptocurrency and traditional sports. Gate.io became the official sleeve sponsor of Inter Milan’s jerseys, and its brand image frequently appeared at the San Siro Stadium, Serie A, and UEFA Champions League venues. Through VIP viewing, joint events, and other forms, it has brought itself closer to global fans, jointly creating a global fan community and exploring more possibilities between digital assets and sports.

In the first quarter of 2025, Gate.io announced that it officially became the official sponsor of the F1 Red Bull Racing team (Oracle Red Bull Racing in Formula 1), becoming the exclusive cryptocurrency exchange partner of the team. As an eight-time world champion, the F1 Red Bull Racing team is renowned globally for its outstanding performance on the track, while Gate.io is known for its innovation and cutting-edge technology in the digital economy. Both parties share a common philosophy of pursuing excellence, and this collaboration is an important symbol of two industry giants joining forces. With the partnership with the F1 Red Bull Racing team, Gate.io will bring digital finance, Web3, and blockchain solutions to a wider audience, accelerating the global adoption of blockchain technology.

Brand upgrade, renewing ahead

Over the past 12 years, Gate.io has witnessed the flourishing development of the cryptocurrency industry and has continuously broken through in response to market changes, evolving from an initial Bitcoin trading platform to a full-chain ecological enabler today. On the occasion of its twelfth anniversary, Gate.io officially adopts a new Chinese name “大门” (Gate), symbolizing openness, fairness, and innovation, representing the intersection of trust and technology. It inherits Gate.io’s original intention of connecting the global cryptocurrency world and also reflects the brand’s outlook for the future — to drive industry development through technology and open a broader crypto gateway for global users.

This brand upgrade is not only a renewal of the visual image but also an upgrade of the strategic direction—from a single trading platform to a more open, interconnected, and integrated Web3 era. Under the guidance of the new brand vision, Gate.io will further optimize user experience, promote product and technological innovation, provide users with a smarter, more efficient, and secure trading experience, and actively expand the decentralized ecosystem, allowing more people to enter the Web3 world without barriers.

Celebrating twelve years together, a major event in Dubai is coming.

To celebrate this important milestone, Gate.io will hold a series of events in Dubai from April 29 to 30, inviting global users and industry partners to join in the celebration. During this time, Gate.io will host its 12th anniversary celebration, expecting thousands of top global investors, blockchain entrepreneurs, project representatives, and industry leaders to attend and celebrate this anniversary event with Gate.io. At the same time, Gate.io will also plan the SPORT3 DUBAI 2025 sports friendship match, creating a relaxed and interactive platform for industry practitioners to promote more cross-border cooperation and in-depth communication.

Twelve years is an accumulation of trust, a testament to growth, and a new starting point. Twelve years ago, Gate.io opened the exploration journey of global cryptocurrency trading as the “Gateway to Security.” Twelve years later, Gate.io has not only witnessed the development of the industry but has also become a driving force for advancing the blockchain ecosystem. Now, standing at a critical juncture of a brand upgrade, Gate.io will continue to put users at the core, constantly exploring and breaking through, with more forward-looking technology, a more open ecosystem, and more secure services, to open the door to a crypto future for users worldwide, and jointly create the flourishing development of the crypto world.