From Twitter to Titter: Elon Musk’s Latest PR Stunt

Elon
  • San Francisco HQ changes the name from “twitter” to “titter”.
  • Elon Musk’s activities resemble a pattern in these changes.

Twitter CEO, Elon Musk, has brought about quite a few changes to the micro-blogging site over the last week. And latest among them is the change in the company name board at San Francisco HQ, from “twitter” to “titter”.

The month of April for Twitter started with replacing the iconic blue bird logo with Elon’s favorite Shiba Inu dog representation, which is the official face of the meme token Dogecoin. Many assumed the change would disappear in a few hours, but the Doge stayed for three long days.

When the bluebird returned, the site’s name underwent a few changes. SF headquarters staff hide the ‘W’ alphabet in the name board. As per Elon’s tweet, when the landlord of the building raised queries, the team just camouflaged the alphabet with the background color.

Elon Musk tweeted:

“Our landlord at SF HQ says we’re legally required to keep sign as Twitter & cannot remove “w”, so we painted it background color. Problem solved!”

Why the Series of Changes?

Apart from Elon, ‘Chief Twit’, nobody really gets the plan or idea behind all these changes. Juggling with logos, wordplay with the name, introducing the affiliation badge, and so on. People who have been following the activities of Elon for a longer time see a pattern in these changes. 

All the given changes were earlier put forward to the follower community via various tweets. And considering that, the payment options on Twitter may include Dogecoin very soon. The change of the site’s logo did impact the token’s price and market capitalization. The price surged from $0.07 to $0.1, and the market cap increased by $4 billion. So, DogeFather’s mascot for the crypto token is always beneficial.

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Source: https://thenewscrypto.com/from-twitter-to-titter-elon-musks-latest-pr-stunt/