FIFA Rivals welcomes Adidas into its gaming universe

FIFA Rivals has announced that it has welcomed, into its football gaming universe, the famous global sports brand Adidas. Players will be able to access new exclusive Adidas digital items within the game. 

FIFA Rivals and Adidas: the offer of exclusive digital items from the brand in gaming 

FIFA Rivals, the famous mobile soccer game by FIFA and Mythical Games, has announced the new entry in its gaming universe: Adidas. 

This is a multi-year licensed collaboration that will have its “kick-off” starting from June 12. 

In practice, the brand and products of Adidas will be present in FIFA Rivals, offering players access to exclusive digital items. Among others, players will be able to obtain kits, jerseys, and shoes inspired by the rich football heritage of the global sports brand. 

In this regard, John Linden, CEO and co-founder of Mythical Games stated the following:

“FIFA Rivals wants to celebrate the global passion for football in a fresh and modern way. Bringing adidas into this world offers players a deeper cultural connection and the opportunity to represent one of the most iconic brands in football, both on and off the field. This collaboration sets a new standard for how brands present themselves in digital experiences”. 

FIFA Rivals and Adidas: a new approach for the sports brand in the universe of gaming 

As anticipated, thanks to the collaboration signed between FIFA Rivals and Adidas, players and fans will be able to unlock a series of digital items in the game. In this way, they will be able to equip their digital teams with the true style of real football. 

Specifically, you will be able to access drops of digital kits with classic and future adidas jersey designs, a release of cleats linked to players’ performances in the real world and adidas drops. Not only that, there is also a limited edition game ball designed for FIFA Rivals gameplay. 

Furthermore, the partnership also includes gaming events, challenges, and limited-time rewards related to the most famous adidas articles and clothing items. 

FIFA Rivals offers a new vision of mobile football, combining the authenticity of FIFA with fast-paced, arcade-style gameplay. 

In general, players can build their team by choosing from the most important clubs and stars in the world, compete in real-time PvP, and trade digital player cards on the Mythical Marketplace. 

In any case, FIFA Rivals will be available on the App Store and Google Play Store starting next week. 

The choice of Avalanche for FIFA Blockchain

Recently, the Fédération Internationale de Football Association (FIFA) revealed that it has chosen Avalanche to power its own blockchain: FIFA Blockchain. 

The new layer 1 of FIFA has been designed to offer digital collectibles and next-generation fan engagement on a global scale. In this sense, Avalanche seems to have met the needs of the most iconic sports organization in the world, thanks to its peculiarities. 

In fact, thanks to its architecture that allows the implementation of sovereign networks like L1, optimized for high throughput, Avalanche has also won over FIFA. 

By doing so, FIFA Blockchain will be able to finalize transactions in less than a second, minimize fees, and withstand network congestion

Source: https://en.cryptonomist.ch/2025/06/06/fifa-rivals-welcomes-adidas-into-its-gaming-universe-with-exclusive-content/