ETHZilla shares rose 13% on Wednesday to close at $3.91 following the company’s name change to Forum Markets and plans to abandon its crypto treasury and pivot to a tokenization platform. The company will change its ticker symbol to FRMM as of Monday pending Nasdaq approval. This rebranding is described as part of a transition to a platform connecting traditional capital markets with blockchain-based financial infrastructure. Forum will focus on institutional-grade on-chain products, real-world assets, and transparent governance.
ETHZilla’s ETH Treasury and Institutional Position
ETHZilla, previously a biotechnology company called 180 Life Sciences, began acquiring Ether (ETH) after rebranding to ETHZilla in July 2025. The company still holds 69.802 ETH (worth approximately $143.7 million), making it the seventh largest institutional ETH holder according to CoinGecko data. This strengthens the institutional accumulation trend we highlighted in our ETH detailed analysis reports. Although its shares have fallen 20% since the beginning of the year, they recovered with the latest news.
Forum Markets Tokenization Strategy: RWA Moves
The company announced plans to bring real-world assets (RWA) on-chain in December, purchasing two commercial jet engines and launching Eurus Aero Token I. This move highlights RWA projects like AERO token and could increase liquidity in the ETH futures market. Forum Markets aims to integrate traditional markets into blockchain with on-chain products and transparent governance.
ETH Technical Analysis: Current Price Levels
ETH is currently trading at 2.050,46 dollars (+%6,94 24h). RSI at 44,65 is neutral, but it shows downtrend and bearish Supertrend signal. EMA 20: 2.060,45. Key levels:
| Supports | Score | Distance | Sources |
|---|---|---|---|
| S1: 1.907,00 | 66/100 (Strong) | -%7,00 | Swing Low, Fibo 0.114 |
| S2: 1.995,93 | 55/100 | -%2,66 | BB Middle |
| Resistances | Score | Distance | Sources |
|---|---|---|---|
| R1: 2.109,97 | 86/100 (Strong) | +%2,90 | Swing High, Fibo 0.214 |
| R2: 2.178,20 | 64/100 (Strong) | +%6,23 | ATR Upper |
If R1 is broken, a bullish signal may emerge; ETHZilla’s treasury hedges this volatility.
Institutional ETH Holders: Bitmine and Ethereum Foundation Comparison
ETHZilla’s success contrasts with competitors suffering losses during the ETH decline: Bitmine incurred $8.8 billion in unrealized losses over the last 6 months amid a 60% ETH drop. The Ethereum Foundation is attempting to stabilize ETH with new treasury operations following Vitalik Buterin’s sales (February 26, 2026 news). In this context, ETHZilla stands out with its RWA pivot.
ETHZilla Share Surge: Market Impacts and Expectations
The rebranding will become official on Monday with the Nasdaq FRMM ticker. The 13% share jump parallels the ETH rally (+%6,94). Experts predict tokenization will boost institutional interest; however, ETH’s downtrend carries risk.
Source: https://en.coinotag.com/ethzilla-is-turning-into-forum-markets-stock-rises-13