Ethena and Alchemy Pay Make Buying Tokens Super Simple

• Ethena partners with Alchemy Pay to enable direct USDe and ENA purchases using Visa, Mastercard, and other fiat payment options.
• Users can now buy tokens seamlessly within Ethena’s platform, skipping centralized exchanges and wallet transfers entirely.

Imagine if buying stablecoins was as easy as buying groceries online—that’s what a new partnership between Ethena Labs and Alchemy Pay is trying to make possible.

The two parties have agreed to provide fiat payment options such as Visa, Mastercard, Apple Pay, Google Pay, and bank transfers as a fast way to buy USDe and ENA tokens. This feature is available to users in more than 173 countries with support for more than 50 fiat currencies.

🤝Alchemy Pay and @ethena_labs have partnered to simplify crypto access!
Get $USDe & $ENA tokens with ease, directly from fiat, via popular payment methods like Visa & Mastercard. Hop into the #Ethena ecosystem with smooth crypto on-ramps powered by #AlchemyPay!… pic.twitter.com/GIIVIiTj4i

— Alchemy Pay|$ACH: Fiat-Crypto Payment Gateway (@AlchemyPay) April 15, 2025

Buying TUSDe and ENA is Now as Easy as Shopping Online

As the crypto market continues to innovate, Ethena and Alchemy Pay seem to be opening the door for anyone who wants to enter the world of DeFi without the hassle.

Users simply access the Ethena Swap portal, and from there, they can immediately convert fiat currency to tokens, without having to fiddle with crypto wallets or switch exchanges. It’s like cutting in line when the queue is long—just get through.

Besides that, as we previously reported, they also recently brought the USDe stablecoin and its staking version, sUSDe, to the BNB Chain network. Through this integration, users can exchange, borrow, and even earn returns on the tokens.

On the other hand, they also announced a collaboration with Plasma to launch a USDe incentive program on the Plasma mainnet. Active users will be rewarded, emphasizing Ethena’s intention to expand its footprint in the DeFi space.

The expansion doesn’t stop there. In February, Aptos announced the integration of USDe into its network. The fast platform now supports the three largest stablecoins in the world. The impact? Trading becomes more efficient, liquidity increases, and DeFi users benefit. However, not all of Ethena’s steps have gone smoothly.

BaFin Forces Ethena to Exit Germany Over Compliance Issues

Still in March 2025, the German financial authority, BaFin, ordered a subsidiary of Ethena GmbH to stop all USDe stablecoin activities. BaFin’s findings included a lack of asset segregation and issues with MiCA compliance. It didn’t take long for Ethena to close its German operations and move its activities to an entity in the British Virgin Islands (BVI).

Amid this ecosystem expansion and strategy shift, ENA’s price has dropped 10.06% in the past 24 hours and is now swapped hands at about $0.2695. However, the main focus right now is clearly not on price, but on how Ethena is restructuring its steps to be more adaptive, inclusive, and accessible to global users.

If getting into DeFi used to feel like diving into a confusing technical abyss, now it might feel like taking an online taxi—fast, convenient, and just a click away.